Bidding strategies based on type-1 and interval type-2 fuzzy inference systems for Google Adwords advertising campaigns

Madera, Quetzali; Castillo, Oscar; García-Valdéz, Mario; Mancilla, Alejandra

doi:10.1109/is.2016.7737411

Cited by 1 publication

(1 citation statement)

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“…In terms of methodology, there are a number of studies in the online advertising domain that use techniques from fuzzy logic. There are studies that focus on bidding behavior estimation in keyword auctions [11], budget allocation in search auctions [12], and bidding price optimization in keyword auctions [13]. To the best of our knowledge, the problem of reserve price optimization has not been studied before by using approaches from fuzzy logic.…”

Section: Related Literaturementioning

confidence: 99%

Fuzzy Logic based Pricing combined with Adaptive Search for Reserve Price Optimization in Online Ad Auctions

Rhuggenaath

Akçay

Zhang

et al. 2019

2019 IEEE International Conference on Fuzzy Systems (FUZZ-IEEE)

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Section: Related Literaturementioning

confidence: 99%