2024
DOI: 10.51594/csitrj.v5i1.718
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Big Data Analytics: A Review of Its Transformative Role in Modern Business Intelligence

Chioma Ann Udeh,
Omamode Henry Orieno,
Obinna Donald Daraojimba
et al.

Abstract: In the dynamic landscape of modern business intelligence, Big Data Analytics has emerged as a transformative force, reshaping the way organizations derive insights from vast and diverse datasets. This paper provides a concise overview of the key themes explored in the comprehensive review of Big Data Analytics and its impact on modern business intelligence. Big Data Analytics represents a paradigm shift in decision-making processes, offering organizations the capability to harness the full potential of their d… Show more

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Cited by 5 publications
(1 citation statement)
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“…The first finding of this research shows that big data has great capabilities as an innovation in organisational decision-making strategies which is in line with previous research (Binsaeed et al, 2023;Capurro et al, 2022;Chioma Ann Udeh et al, 2024;Cui et al, 2022;Shahid & Sheikh, 2021;Yoshikuni et al, 2023). By collecting, storing and analysing large and diverse amounts of data, big data enables organisations to generate deep insights into various aspects of their operations and business environment.…”
Section: Big Data Capabilities As An Innovation and Decision-making S...supporting
confidence: 88%
“…The first finding of this research shows that big data has great capabilities as an innovation in organisational decision-making strategies which is in line with previous research (Binsaeed et al, 2023;Capurro et al, 2022;Chioma Ann Udeh et al, 2024;Cui et al, 2022;Shahid & Sheikh, 2021;Yoshikuni et al, 2023). By collecting, storing and analysing large and diverse amounts of data, big data enables organisations to generate deep insights into various aspects of their operations and business environment.…”
Section: Big Data Capabilities As An Innovation and Decision-making S...supporting
confidence: 88%