2024
DOI: 10.1108/jstpm-04-2023-0050
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Big data analytics-artificial intelligence and sustainable performance through green supply chain practices in manufacturing firms of a developing country

Aamir Rashid,
Neelam Baloch,
Rizwana Rasheed
et al.

Abstract: Purpose This study aims to examine the role of big data analytics (BDA) powered by artificial intelligence (AI) in improving sustainable performance (SP) through green supply chain collaboration (GSCC), sustainable manufacturing (SM) and environmental process integration (EPI). Design/methodology/approach Data was collected from 249 supply chain professionals working at various manufacturing firms, and hypotheses were tested through a quantitative method using PLS-SEM with the help of SmartPLS version 4 to v… Show more

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Cited by 39 publications
(10 citation statements)
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“…Logistics and delivery increase in marketplace competition (Christopher, 1996;. Innovation in logistics offers brand-new beneficial ideas, practices, and approaches in logistics and delivery operations that might be extraordinary present-day practices of firms (Grawe et al, 2009;Rashid et al, 2024a). Logistics innovation talents are one of the critical goals of the industry revolution (Lasi et al, 2014;Frank et al, 2019).…”
Section: Role Of Logistics Innovation Capabilities In Supply Chains O...mentioning
confidence: 99%
“…Logistics and delivery increase in marketplace competition (Christopher, 1996;. Innovation in logistics offers brand-new beneficial ideas, practices, and approaches in logistics and delivery operations that might be extraordinary present-day practices of firms (Grawe et al, 2009;Rashid et al, 2024a). Logistics innovation talents are one of the critical goals of the industry revolution (Lasi et al, 2014;Frank et al, 2019).…”
Section: Role Of Logistics Innovation Capabilities In Supply Chains O...mentioning
confidence: 99%
“…There has been a requirement for strategic alignment and integration of end-to-end business chain processes to meet the demands of the final customers in the supply chain (Green et al, 2012;Ho et al, 2002;Rashid et al, 2024a). GSCM entails taking a more environmentally friendly approach to all supply chain activities, from green purchasing to the return of recyclable scrap to the organization (Rashid et al, 2024b). Today, organizations are reevaluating their organizational strategies, including operations and business performance, because of environmental regulation and the economic pressure placed on industry.…”
Section: Impact Of Green Manufacturing Green Purchasing and Eco-desig...mentioning
confidence: 99%
“…Green practices are seen as a way for some companies to enter a new marketplace and gain a competitive advantage through increased brand credibility. The returns on investment in green practices are capital-intensive, uncertain, and have a long-term maturity (Rashid et al, 2024b). Variations in supply-chain associates' green goals, technological advancements, and financial-sustainability are all considerations to consider.…”
Section: Background Of the Studymentioning
confidence: 99%