Big data analytics capabilities for reinforcing green production and sustainable firm performance: the moderating role of corporate reputation and supply chain innovativeness

Understanding the nexus among big data analytics capabilities, green dynamic capabilities, supply chain agility and green competitive advantage: the moderating effect of supply chain innovativeness

“…The significance of BDAC becomes apparent through the expanding investments made by firms, particularly those operating in complex and fast-moving settings (Wang et al, 2017). Managers increasingly depend on BDAC to guide their decision-making processes because it facilitates to proactively and swiftly identifying new ideas and gaining a competitive advantage (Waqas and Tan, 2023). Mikalef et al (2020) identified that using BDAC would reduce 47% of customer acquisition costs and increase an estimated 8% in revenues.…”

“…However, customers consider various competitive advantages simultaneously, which naturally leads them to make implicit value comparisons (Kaleka and Morgan, 2017). Integrating environmentally friendly processes is facilitated by a competitive supply chain, enabling businesses to effectively meet the demands of customers and stakeholders (Waqas and Tan, 2023). When an organization possesses valuable, unmatchable and scarce, it can secure a competitive advantage, ensuring its performance (Barney, 1991).…”

“…Researchers asserted that establishing green technology in the supply chain has become essential component to business competitiveness (Kumar et al, 2021). The enhanced supply chain competitiveness from improved green practices can contribute to higher firms' performances (Waqas and Tan, 2023). According to the Chang et al (2016), continuous improvement in supply chain processes led to increased customer satisfaction, higher profitability and improved FP (Chang et al, 2016).…”

“…According to Hult et al (2004), innovativeness refers to a company's innovation ability. Past studies provide empirically proved that innovativeness leads to higher organizational performance (Waqas and Tan, 2023). SCI refers to the practices and activities implemented within the supply chain processes to enhance efficiency and satisfy stakeholders (Bhatti et al, 2022;Seo et al, 2014), and it promotes the creation of new environmentally friendly products that cater to the needs of eco-conscious consumers (Bag et al, 2020).…”

“…Garmaki et al (2023) posited that BDAC empowers businesses to improve organizational learning and performance. Waqas and Tan (2023) examined the influence of BDAC on the competitive advantage and sustainable performance of manufacturing firms. They found that firms can achieve a competitive advantage and enhance sustainable performance using BDAC.…”