“…Big data is now making a considerable impact on the global economy by changing how a company can do business and how decisions can be made to increase profits and productivity and to achieve competitive advantages (Lakoju & Serrano, 2017;Liang et al, 2018;Mneney & Belle, 2016;Motau & Kalema, 2016;Shamim, Zeng, Khan, & Zia, 2020;Tardío, Mate, & Trujillo, 2015). Big data has been extensively applied, and several innovative platforms and technologies are continuously emerging to improve big data analytics and processing (Basukie, Wang, & Li, 2020;Oussous, Benjelloun, Ait Lahcen, & Belfkih, 2017).…”