2024
DOI: 10.1108/md-01-2024-0137
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Big data analytics, company innovation and risk-taking: influence of absorptive capacity

Alireza Jalali,
Ramo Palalić,
Mohammad Rezaur Razzak
et al.

Abstract: PurposeThe purpose of this study is to empirically examine the indirect effect of big data analytics capability (BDAC) on performance through innovativeness and risk-taking among small and medium-sized enterprises (SMEs) by considering the moderating role of absorptive capacity (ACAP).Design/methodology/approachThis study utilized a quantitative method through a survey questionnaire. The hypotheses were tested with a sample size of 202 surveys completed by SME owners. Partial least squares structural equation … Show more

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