Big data and digital design models for fashion design

Zhao, Lihuan; Liu, Silu; Zhao, Xiaoming

doi:10.1177/15589250211019023

Cited by 16 publications

(10 citation statements)

References 56 publications

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“…In addition it can be used as a primary or even sole medium of fashion in certain areas, such as in video games and cultural heritage preservation [2]. The digitalization of fashion creates many opportunities especially for designers and for customers at retail point [3]. According to the classification by Noris, et al (2021), the volume of literature for digital fashion almost doubled in 2017, and increased exponentially since then; and digital fashion is increasingly attracting the interest of both academics and practitioners, in particular when referring to the category of communication and marketing [4].…”

Section: Physical and Digital Fashionmentioning

confidence: 99%

Analyzing the Gap between Physical and Digital Fashion

VURUSKAN¹,

SAHIN²

2022

Proceedings of 3DBODY.TECH 2022 - 13th International Conference and Exhibition on 3D Body Scanning and Processing Technologies,

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After the launch of the metaverse, digital fashion has been given more attention by fashion brands. In addition, the gaming and fashion industries' paths became intertwined through fashion items. However, in-game cosmetics i and real-life fashion garments are quite different in terms of material and style, i.e., there is a clear gap between digital and physical fashion. Due to its flexibility, digital fashion can easily be differentiated from physical fashion. This research aims to highlight the gap between digital and physical fashion in video games. For this purpose, a survey was conducted with 100 gamers. After collection from the participants, the data was reviewed, and accordingly, a sample game was chosen for this research. In order to narrow the gap between digital and physical fashion, a capsule collection was designed for the game called "League of Legends". Three pairs of outfits, one version for digital fashion and one for physical fashion, were prepared in 2D and 3D. The outfits were designed to suit the chosen characters. Such approaches can allow consideration of points of similarity for the pairs of designs, enabling adaptation to the digital world. As a result, the gap between digital and physical fashion can be narrowed and more realistic garments can be created for video games, which are able to satisfy and even inspire gamers.

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Section: Physical and Digital Fashionmentioning

confidence: 99%

Analyzing the Gap between Physical and Digital Fashion

VURUSKAN¹,

SAHIN²

2022

Proceedings of 3DBODY.TECH 2022 - 13th International Conference and Exhibition on 3D Body Scanning and Processing Technologies,

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show abstract

“…Zhao L Using big data and digital processing technology, fashion designers can determine the characteristics of popular fashion in the market, predict fashion trends, and design them accordingly. Through the virtual fitting of scanatar, parameterized manikins, and even real humans, customers can quickly and easily find the fashion [3] that best meets their tastes and requirements. However, the above research is only used in the garment industry, and has not become a professional means to form relevant systematic knowledge for dissemination in college classrooms.…”

Section: Introductionmentioning

confidence: 99%

Application Analysis of Virtual Fashion in Fashion Design Course

2023

FER

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In the context of network social media, interactive game animation, virtual characters, virtual costumes in virtual idols are also getting more and more attention. Virtual clothing technology is not a simple technology display, but a combination of computer, mathematics, physics and other disciplines to create lifelike and dynamic cloth in virtual clothing, from the simplest cloth deformation simulation to three-dimensional dynamic simulation. Virtual clothing has changed the traditional clothing production mode and adopted the virtual clothing display technology to realize the environmentally friendly, efficient and environmentally friendly display. This paper explains in detail the application of virtual fashion in fashion design course defines and summarizes the relevant knowledge and application of fashion design, virtual fashion and digital fashion design. Through the questionnaire, it verifies the extensive application of virtual fashion in fashion design classroom and the advanced nature of the traditional classroom.

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“…Fashion design models based on big data and digitization are being developed. Zhao et al reviewed the fashion design models proposed in recent years and thought about the future development direction of fashion design [9]. Ball et al discuss the application of computer-aided design software in textile design and discusses the artistic beauty of computer-aided design enhancing textile design from three aspects: color beauty, form beauty, and space beauty [10].…”

Section: Introductionmentioning

confidence: 99%

Design and Production of Visual Image of Print Advertisement Based on Mobile Media

Zhang

Hong

2022

Mobile Information Systems

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With the rapid development of science and technology, various fields (such as information and multimedia) have been combined with each other into a complete field of print advertising design. The visual image is the main part of showing the expressive power of graphic advertising, which intuitively explains the design creativity of the advertisement. It uses visual expression to attract the audience’s first attention and stimulate consumer emotions. However, with the continuous change of people’s aesthetic art and aesthetic needs, ordinary print advertisements can no longer meet the needs of consumers. The continuous development of science and technology has promoted the spread of mobile media. Mobile media applications not only integrate with people’s daily life but also bring people various mobile media advertisements. It realizes the multimedia and diversification of advertising. To meet the ever-changing visual aesthetic needs of users, it is necessary to use mobile media technology to innovate the visual image of print advertisements and provide consumers with a unique visual experience. Therefore, this paper will study the design and production of print advertisement visual image based on mobile media. This paper takes the design process of mobile media as the research process and summarizes the visual image design method of print advertising that meets the needs of users, conforms to the development of the times and aesthetic trends, and has high cultural information dissemination efficiency. It then tests the proposed theoretical method through the comparison of works and finally realizes the second leap of design theory. Experiments show that the visual image of mobile media advertising is more in line with consumers’ aesthetics and can increase product sales. The highest sales of its products increased by 9.26% compared with ordinary products.

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Big data and digital design models for fashion design

Cited by 16 publications

References 56 publications

Analyzing the Gap between Physical and Digital Fashion

Analyzing the Gap between Physical and Digital Fashion

Application Analysis of Virtual Fashion in Fashion Design Course

Design and Production of Visual Image of Print Advertisement Based on Mobile Media

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