The digital age is an exciting era for technology and business. In this era, all business sectors change from manual to digitalization in their operations, including the Small Medium Enterprises (SMEs). Digitalization is required to survive and sustainable competitive advantages. The biggest challenge being faced by SMEs is how to increase the accessibility of SMEs to go digital and improve the capabilities of SMEs, so their products can compete with foreign products. In Indonesia, some SME players already applied digital business for selling their products. Some of the players have their own startup, website, or application. Meanwhile, some of them rely on social media, either Facebook, Instagram, Twitter, WhatsApp, or LinkedIn. Some SME players in Indonesia have skills in technology; unfortunately, they use the computer only as a business tool, not as communication or marketing medium. Digital business application in Indonesia is shown by The global innovation Index 2017, whereby Indonesia was ranked 87th out of 127 countries in digital innovation. The digital innovation here includes digital advertising and communication by the SME players.