Big data and the Facebook scandal: Issues and responses

Fuller, Michael

doi:10.1177/0040571x18805908

Cited by 21 publications

(12 citation statements)

References 6 publications

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“…When negative content was increased in users’ feeds, their posts became more negative as a result [ 88 ]. Recently, Facebook was criticized for carrying out such experiments, which can have an impact on mental health, personal decisions and in many cases political election outcomes [ 89 ]. All of this results in users’ skepticism of the platform, contributing to its negative nature.…”

Section: Discussionmentioning

confidence: 99%

“…The findings supported the concept of platform-appeal fit. When negative content was increased in users' feeds, their posts became more negative as a result [88]. Recently, Facebook was criticized for carrying out such experiments, which can have an impact on mental health, personal decisions and in many cases political election outcomes [89].…”

Section: Platform Effect On Appeal Effectivenessmentioning

confidence: 99%

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Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media

Yousef

Dietrich

Rundle‐Thiele

2021

IJERPH

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Background: Social media offers a cost-effective and wide-reaching advertising platform for marketers. Objectively testing the effectiveness of social media advertising remains difficult due to a lack of guiding frameworks and applicable behavioral measures. This study examines advertising appeals’ effectiveness in driving engagement and actions on and beyond social media platforms. Method: In an experiment, positive, negative and coactive ads were shared on social media and promoted for a week. The three ads were controlled in an A/B testing experiment to ensure applicable comparison. Measures used included impressions, likes, shares and clicks following the multi-actor social media engagement framework. Data were extracted using Facebook ads manager and website data. Significance was tested through a series of chi-square tests. Results: The promoted ads reached over 21,000 users. Significant effect was found for appeal type on engagement and behavioral actions. The findings support the use of negative advertising appeals over positive and coactive appeals. Conclusion: Practically, in the charity and environment context, advertisers aiming to drive engagement on social media as well as behavioral actions beyond social media should consider negative advertising appeals. Theoretically, this study demonstrates the value of using the multi-actor social media engagement framework to test advertising appeal effectiveness. Further, this study proposes an extension to evaluate behavioral outcomes.

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Section: Discussionmentioning

confidence: 99%

Section: Platform Effect On Appeal Effectivenessmentioning

confidence: 99%

Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media

Yousef

Dietrich

Rundle‐Thiele

2021

IJERPH

View full text Add to dashboard Cite

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“…In parallel with these changes in research practice, high profile cases of data misuse have emerged, exposing research participants to privacy breaches and risk of harm ( Fuller, 2019 ). In response, debate has increased about the role and effectiveness of the Research Ethics Committee (REC) as the chief ethical research oversight mechanism in research, given the specific challenges presented by research with big data ( Ferretti et al, 2020 ; Rennie et al, 2020 ).…”

Section: Introductionmentioning

confidence: 99%

The Challenges of Big Data for Research Ethics Committees: A Qualitative Swiss Study

Ferretti

Ienca

Velarde

et al. 2021

Journal of Empirical Research on Human Research Ethics

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Big data trends in health research challenge the oversight mechanism of the Research Ethics Committees (RECs). The traditional standards of research quality and the mandate of RECs illuminate deficits in facing the computational complexity, methodological novelty, and limited auditability of these approaches. To better understand the challenges facing RECs, we explored the perspectives and attitudes of the members of the seven Swiss Cantonal RECs via semi-structured qualitative interviews. Our interviews reveal limited experience among REC members with the review of big data research, insufficient expertise in data science, and uncertainty about how to mitigate big data research risks. Nonetheless, RECs could strengthen their oversight by training in data science and big data ethics, complementing their role with external experts and ad hoc boards, and introducing precise shared practices.

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“…Speaking through the "Data Information Knowledge Wisdom (DIKW) Hierarchy" by Cooley (1987), Zeleny (1987) and Ackoff (1989), this widens the gap between a small, highly skilled scientific community reaching knowledge and wisdom about data, and the majority of the population lacking the skills and appropriate platforms to even access the data. In addition, immature ethical and legal guidelines complicate the use of original data outside research (Heikinheimo et al, 2020;Fuller, 2019). While research in urban planning has consistently identified a "data gap" (Voskamp et al, 2018) we identify a particular platform gap in urban planning.…”

Section: Introductionmentioning

confidence: 89%

Developing a Privacy-Aware Map-Based Cross-Platform Social Media Dashboard for Municipal Decision-Making

Weckmüller¹,

Dunkel²

2022

Int. Arch. Photogramm. Remote Sens. Spatial Inf. Sci.

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Abstract. Social media (SM) has become a principal information source and the vast amounts of generated data are increasingly used to inform various disciplines. Most platforms, such as Instagram, Twitter or Flickr, offer the option to tag a post with a location or a precise coordinate, which also fosters applications of data in the geospatial fields. Notwithstanding the many ways in which these data could be analyzed and applied, scandals such as Cambridge Analytica have also shown the risks to user privacy that seem inherently part of the data.Is it possible to mitigate these risks, while maintaining the collective usability of this data for society questions? We identify urban planning as a key field for socio-spatial justice and propose an open source map-based cross-platform dashboard, fueled by geospatial SM, as a supporting tool for municipal decision-makers and citizens alike. As a core part of this tool, we implement a novel privacy-aware data structure that allows for both, a more transparent, encompassing data ground for municipalities, and a reduced data collection footprint, preventing the misuse of data or compromising user privacy.

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Big data and the Facebook scandal: Issues and responses

Cited by 21 publications

References 6 publications

Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media

Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media

The Challenges of Big Data for Research Ethics Committees: A Qualitative Swiss Study

Developing a Privacy-Aware Map-Based Cross-Platform Social Media Dashboard for Municipal Decision-Making

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