Big Data, Artificial Intelligence, and Financial Literacy: Exploring their Combined Influence on Investment Behavior among Chinese Household
Runhe Zhang,
Morni Hayati Jaafar Sidik
Abstract:The investing behavior of Chinese families is undergoing a dramatic transition in the context of the digital financial era, impacted by factors such as big data use, AI adoption, financial literacy, digital literacy, and risk aversion. Although prior research has offered useful insights into certain components, a thorough examination of their linked dynamics has been lacking. The purpose of this research was to look into how big data usage, AI adoption, financial literacy, digital literacy, and risk aversion i… Show more
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