“…Digital revolution, due to progress in digital technology such as cloud computing, big data and analytics, mobile broadband, artificial intelligent, and internet of things drives digital economy and Industry 4.0 revolution (Schwab, 2016;Geissbauer et al, 2016;Erboz, 2017;Arditto et al, 2018;Fortunato et al, 2017;Dell'Era et al, 2019;Ardito et al, 2019). By leveraging big data, those technologies have potentially disruptive effects on trade, services, production, and business models (Del Vecchio et al, 2018). Nowadays, these technologies progress have been enabling firms on (1) digitising and integration of vertical and horizontal value chains, (2) digitising of product and service offerings, and (3) digital business models and customer access (Geissbauer et al, 2016).…”