A dissertation submitted in fulfillment of the requirements for the degree of Master of Commerce School of Management, IT and Governance College of Law and Management Studies Supervisor Dr. Upasana Gitanjali Singh 2023 patience, expertise, and profound insights have been instrumental in shaping this dissertation. I am truly grateful for your mentorship. Lastly, I extend my heartfelt appreciation to my family for their unwavering love, encouragement, and belief in my abilities. Your encouragement, support, and steadfast belief in my abilities have fuelled my determination to overcome this challenge and pursue excellence. Your tireless support and understanding have been the bedrock of my strength throughout this journey.As I stand at the culmination of this journey, I am reminded that the pursuit of knowledge is not solitary; it is a symphony of guidance, mentorship, and familial support. The echoes of appreciation I express now will live on in my academic and personal growth narratives for the rest of my life.