Big Data Utilization in The Dynamic Governance Concept: Case Study of Indonesian Society's Shifting Consumption Pattern

Abstract

Abstract-In recent weeks, many observers have commented on the terms of macro and microeconomic data anomalies. These observers mapped out the conditions, attempting to draw the connection between the facts and the data. Interestingly, there is one issue that allows the emergence of data anomalies of the nation's economy, a social phenomenon occurs, there is a trend of Indonesian society's shifting consumption pattern, from conventional in-store shopping turned into shopping in network/online. This study is very relevant, because the progress of technology plays a significant role in presenting trend of Indonesian society's shifting consumption pattern as a digital lifestyle. Big data utilization is certainly needed by the government in understanding this social phenomenon, especially in studying consumer behavior in the digital era. In the concept of dynamic governance, the government needs to take adaptive steps to respond to challenges in the digital era. This research uses the qualitative method with case study approach. Data for this research is obtained through documents analysis. The results of the study indicate that government efforts to take strategic steps in the digital era can not be separated from the big data utilization. Big data utilization can strengthen a decision-making process in various sectors. Big data analysis plays an important role in tracking and monitoring issues concerning the most recent community trends.