Big fish: Leveraging the fear of missing out in equity crowdfunding in the post-COVID-19 era

Sabia, Luca; Bell, Robin; Bozward, David

doi:10.1016/j.bushor.2021.09.006

Cited by 9 publications

(5 citation statements)

References 20 publications

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“…Entrepreneurs could leverage on FOMO and pressure potential crowd investors to invest in their businesses (Sabia et al, 2022). Some of the pressure includes a short deadline to decide as well as publishing potential earnings and past records.…”

Section: Fomo Investment Behaviourmentioning

confidence: 99%

Untitled

2023

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Employment is one of the most basic needs of everyone, including people with disabilities (PWD). However, the numerous obstacles faced by PWD limit their ability to actively participate in the labour market, become economically self-sufficient, and contribute to national economic development. In general, PWD all over the world face a high risk of unemployment. Therefore, this study explored the function of social entrepreneurship in eradicating unemployment among young PWD. This research also emphasised the challenges experienced by PWD in securing employment in Malaysia. Among the issues highlighted are the negative attitudes of employers towards PWD and how employers could adopt the social entrepreneurship perspective. The systematic review method was used to examine the previous literature to accomplish the highlighted purpose and seek answer to the research questions. The literature review revealed problems of unemployment among young PWD. Hence, the improvement of young PWD's employment have to be focused systematically by taking into account the social entrepreneurship's perspective. This study is expected to provide a significant contribution to the knowledge on employment of young PWD and would increase the number of their participation in the workplaces.

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Section: Fomo Investment Behaviourmentioning

confidence: 99%

Untitled

2023

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“…Equity crowdfunding also provides the opportunity of identification between the entrepreneur and the investor (Sabia et al, 2022) and/or between the project and the investor (Efrat et al, 2019) where a mechanism of psychological ownership is activated (Zheng et al, 2018) whose main contributor is commitment (Efrat et al, 2020).…”

Section: Equity Crowdfunding As An Entrepreneurial Marketing Toolmentioning

confidence: 99%

“…The added value of Equity for Punks was to pave the ground for a loyal community of fans ready to follow the founders in their journey, enjoy their different beers, and effectively, act as brand ambassadors, or even evangelists. In other words, the founders provided their customers with more than a product or being part of a subculture; they provided them a mechanism of identification and as such a purpose to fulfil their need of belonging (Sabia et al, 2022).…”

Section: How Brewdog Used Equity Crowdfunding To Build a Loyal Brand ...mentioning

confidence: 99%

“…One of the most powerful ways to do that is by leveraging the new opportunities offered by the digital transformation of the economy that has taken collaboration and cooperation to new levels, as shown by the emergence of the crowd economy, a 'distinctly new set of economic relations that depend on the Internet, computation, and data,' (Kenney and Zysman, 2016: 66). This has provided businesses with new opportunities to change and develop their engagement with customers, who are increasingly seeking a sense of community (Sabia et al, 2022). One way in which businesses can take advantage of such an opportunity to build further community and engagement with customers is through equity crowdfunding.…”

Section: Introductionmentioning

confidence: 99%

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Using equity crowdfunding to build a loyal brand community: The case of Brewdog

Sabia

Bell

Bozward

2022

The International Journal of Entrepreneurship and Innovation

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This case study provides a critical understanding of the connection between start-up investment and the development of a loyal brand community. Learners develop an appreciation of how engagement in crowdfunding campaigns can lead to the creation of engaged partners. This is explored through applying the Business Model Canvas to the case of BrewDog, a company that has expanded beyond the niche market of craft brewing to become an international brand. The use of crowdfunding has not only enabled Brewdog to raise the capital to finance expansion but also to develop a special relationship with some of their customers, who through investment and engagement can become partners in the product development process.

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“…Chinese consumers were found to consume luxury cosmetics due to FOMO (Kang et al, 2019). FOMO is also an influential tool for crowd investors to attract crowdfunding ventures (Sabia et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

A critical review of FOMO behaviour among young investors

Bo¹

2023

IPBSS

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The fear of missing out (FOMO) is the emotional feeling of missing out on the opportunity to gain a fulfilling experience. FOMO is a behavioural trait that influences an individual’s decisions such as utilising social media, adopting new technology, crowdfunding, and investing in the equity market. Young investors with FOMO behaviour might mimic what other investors do in fear of missing out on the opportunity for a higher return in the financial market. The purpose of this paper is to understand the concept of FOMO and review what researchers have discovered about FOMO behaviour among young investors. Based on these recent findings on FOMO behaviour, it can be concluded that a volatile market, risk-averse investors, and perceived market efficiency are critical factors of FOMO behaviour among young investors. The risk-averse attitude, subjective norms of perceived market efficiency and perceived control behaviour during market volatility could be examined based on the TPB model.

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Big fish: Leveraging the fear of missing out in equity crowdfunding in the post-COVID-19 era

Cited by 9 publications

References 20 publications

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Using equity crowdfunding to build a loyal brand community: The case of Brewdog

A critical review of FOMO behaviour among young investors

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