Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap

Duong, Cong Doanh

doi:10.1108/apjml-04-2021-0276

Cited by 69 publications

(93 citation statements)

References 69 publications

(274 reference statements)

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“…Specifically, the significant relationship of attitudes towards green products' purchase intention is in line with the findings of Duong (2022), Nguyen and Nguyen (2021), and Taufique and Islam (2021). This finding showed that consumers' perceptions towards green products are crucial to cultivate their purchase intention, as the consumers are likely to purchase green products if they have favourable and/or positive attitudes towards them.…”

Section: Conclusion and Discussionsupporting

confidence: 81%

“…Besides, five items of environmental consciousness were derived from (Xu et al, 2020). Lastly, the green product's purchase intention is measured with five items borrowed from (Duong, 2022). Therefore, a total of 23 items were used to measure the five constructs in the study.…”

Section: Methodsmentioning

confidence: 99%

“…Theoretically, an individual could have a positive or negative attitude towards a particular behaviour and this attitude will influence their intention and behaviour. When individuals have favourable feelings towards green products, they are likely to involve in that pro-ecological behaviour like purchasing them (Duong, 2022). Therefore, attitude is expected to significantly influence environmentally friendly behaviour, such as purchase intention on the green product.…”

Section: Literature Review Underlying Theory: Norm Activation Modelmentioning

confidence: 99%

“…Therefore, attitude is expected to significantly influence environmentally friendly behaviour, such as purchase intention on the green product. Empirically, the significant role of the attitude towards environmentally friendly behaviour has been widely recognized in the literature (Duong, 2022;Emekci, 2019;Zheng et al, 2021). For instance, Nguyen and Nguyen (2021) revealed that attitude possesses a significant relationship with purchase intention.…”

Section: Literature Review Underlying Theory: Norm Activation Modelmentioning

confidence: 99%

See 3 more Smart Citations

Kindly Enhanced my Responsibility and Consciousness before Asking me to Purchase Green Products

Mohmed@Wasli¹,

Ling²,

Kiew³

et al. 2022

IJARBSS

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With the increase in the ecological consequences caused by unsustainable consumption behaviours, this study attempted to explore the factors that significantly influence the green products' purchase intention among Generation Z consumers in Malaysia. By employing the Norm Activation Model (NAM) as a foundation, four factors were proposed in this study, namely attitudes, subjective norms, perceived environmental responsibility and environmental consciousness. The purposive sampling technique has been used to collect the responses from Generation Z consumers in Malaysia and 173 valid responses were collected and further analysed using partial least squares structural equation modelling (PLS-SEM). The results showed that attitudes, perceived environmental responsibility, and environmental consciousness significantly affect purchase intention on green products, while subjective norms played no significant impact on the purchase intention of Generation Z consumers. Stakeholders could utilize the findings of the study in formulating their policy and strategies to encourage Generation Z consumers to move towards sustainable consumption by purchasing green products.

show abstract

Section: Conclusion and Discussionsupporting

confidence: 81%

Section: Methodsmentioning

confidence: 99%

Section: Literature Review Underlying Theory: Norm Activation Modelmentioning

confidence: 99%

Section: Literature Review Underlying Theory: Norm Activation Modelmentioning

confidence: 99%

See 2 more Smart Citations

Kindly Enhanced my Responsibility and Consciousness before Asking me to Purchase Green Products

Mohmed@Wasli¹,

Ling²,

Kiew³

et al. 2022

IJARBSS

View full text Add to dashboard Cite

show abstract

“…Former studies explored the reasons for the development of green marketing, which were the outcomes of ecological pressures and the proposal of the idea of sustainable consumption; besides, studies also explored the significance of green marketing in sustainable consumption (Chen, 2016). From the consumers’ perspective, green marketing can balance limited resources and unlimited consumer demands or needs, and it is beneficial to enhance consumers’ sustainable consumption conscience (Duong, 2022; Yu et al, 2019). From the enterprises’ perspective, green marketing is helpful to help firms change organizational behaviors to be more environmentally friendly and more sustainable; for instance, companies may reduce waste disposals, improve recycling efficiency, develop new technologies and use more environmentally friendly materials, thus producing sustainable products for consumption (Ball & Kittler, 2019).…”

Section: Introductionmentioning

confidence: 99%

Research Progress of Green Marketing in Sustainable Consumption based on CiteSpace Analysis

Geng

Maimaituerxun

2022

Sage Open

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The involvement of green marketing in sustainable consumption is becoming a hot topic in recent decades. However, the co-themed studies of these two terms are relatively less sufficient, and more detailed integrated research should be processed. This study uses CiteSpace to do bibliometric analysis regarding the knowledge structure and evolution of green marketing in sustainable consumption with visualization. Results show that green marketing in sustainable consumption is a prosperous topic with increasing annual publications. Besides, there are relatively complicated collaboration networks among institutions and strong extensive cross-regional collaborations, and the most productive authors may not be highly cited, which contradicts with former results of other studies. Furthermore, “green,” “consumption,” “sustainability,” and “consumer” are more welcomed in this research domain and are at the dominating status in the recent studies; some new research directions have emerged, and research focuses are more diversified, implying the multidisciplinary and comprehensiveness nature of this research domain. This study enjoys novelties by combining green marketing and sustainable consumption, constructing a knowledge framework of this domain, revealing current gaps, and proposing key research directions in the future, which cover the deficiencies of former studies and enrich the knowledge system, and are significant references for scholars to explore the research of this domain in the future more effectively and efficiently.

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Personality traits and circular business models: Fostering consumer engagement with circular economy

Gomes

2024

Bus Strat Env

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Despite the growth of the circular economy in the last decade, consumer participation, particularly in circular business models, has still been little explored. Engaging consumers in the circular economy requires not only awareness but also a shift in behavior and mindset toward circularity. Based on the Meta‐Theoretic Model of Motivation and Personality (3 M Model), we explore the role of the big five personality traits as drivers of consumer engagement in a circular economy and their willingness to participate in the circular business model. To this end, we collected a sample of 489 Portuguese consumers, and the Partial Least Square method was applied to the formulated research model. The results demonstrate that personality traits directly affect consumer engagement with the circular economy but not willingness to participate in the circular business model. Engaging with the circular economy in advance is necessary for consumers' personality traits to influence their willingness to participate in the circular business model. Furthermore, this association is stronger if consumers are women and young people. This study contributes to the extension of the 3 M Model to circular consumer behavior and the multidimensionality of the concept of consumer engagement. Furthermore, the results demonstrate that consumers' greater willingness to participate in a circular business model depends on their personality and engagement with the circular economy, allowing companies and policy‐makers to adopt measures to promote the active role of the consumer in the circular economy.

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Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap

Cited by 69 publications

References 69 publications

Kindly Enhanced my Responsibility and Consciousness before Asking me to Purchase Green Products

Kindly Enhanced my Responsibility and Consciousness before Asking me to Purchase Green Products

Research Progress of Green Marketing in Sustainable Consumption based on CiteSpace Analysis

Personality traits and circular business models: Fostering consumer engagement with circular economy

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