“…However, an emerging field of research has begun to examine the visual content of organizational reports to better understand corporate values (Davison, 2009(Davison, , 2010(Davison, , 2011, globalization (Preston and Young, 2000), the role of women and cultural diversity in organizational life (Benschop and Meihuizen, 2002;Bernardi et al, 2002;Bujaki and McConomy, 2010;Duff, 2011;Kuarisikun, 2011), and shifts in professional identity (Low et al, 2012). As noted by Davison (2010, p. 165), " […] visual images occupy difficult but interesting borderlands between representation and construction, both theoretically and empirically, where the aims and arts of accounting and marketing coincide and overlap".…”