“…In a series of influential papers, Kőszegi and Rabin (2006, 2009 developed a model of reference-dependent preferences and loss aversion where "gain-loss utility" is derived from standard "consumption utility," and the reference point is determined endogenously by rational expectations. Their model has found many fruitful applications in different areas of economics, finance, and decision analysis, including firms' pricing and advertising strategies Kőszegi 2008, 2014;Spiegler 2012;Herweg and Mierendorff 2013;Peitz 2014, 2017;Rosato 2016;Karle and Schumacher 2017), incentives provision (Herweg et al 2010, Eliaz and Spiegler 2015, Daido and Murooka, 2016, Macera 2018, tournaments and contests (Gill and Stone 2010, Gül Mermer 2017, Dato et al 2018, Fu et al 2019, asset pricing (Pagel 2016), life cycle consumption (Pagel 2017), and bilateral negotiations (Benkert 2017, Rosato 2017, Herweg et al 2018. In particular, there have been several studies on the implications of expectations-based loss aversion Balzer and Rosato: Expectations-Based Loss Aversion in Auctions Management Science, Articles in Advance, pp.…”