Bi̇lgi̇sayar Teknoloji̇si̇ndeki̇ Geli̇şmeleri̇n Bi̇r Hi̇zmet Sektörü Olarak Turi̇zm Sektörünün Pazarlama Kanallari Üzeri̇ndeki̇ Etki̇leri̇

Birkan, İbrahim

doi:10.14783/maruoneri.685756

Cited by 1 publication

(1 citation statement)

References 9 publications

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“…Online bookings are rapidly becoming a key instrument in both domestic and international businesses, resulting in the emergence of online booking companies (Standing & Vasudavan, 2000). Due to the internet, it is possible for guests to reach hotels (Birkan, 1998) immediately. In addition, they can pay via internet banking transactions through hotel websites and view the results of their bookings.…”

Section: Introductionmentioning

confidence: 99%

Effects of Factors Influencing Hotel Customers' Online Booking Intention using Malaysian Online Local Platform

Mahdzar¹,

Baharum²,

Sahib³

et al. 2022

IJARBSS

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Given the rise in online hotel bookings, it is crucial for anyone working in the sector to understand what influences hotel guests' decision to book online. Therefore, this study aims to investigate the factors that influence the customer's intention to book a hotel online by using hotelsarawak.com.my. These factors include ease of use, social influence, perceived risk, and positive electronic word of mouth. An online survey was distributed to respondents who had experienced and made bookings on hotelsarawak.com.my online platform in collecting information and measuring respondents' perceptions. To test the hypotheses in this study, regression analysis was used. The findings demonstrated that three factors, Ease of Use, Social Influence, and eWOM, significantly influence hotel customers' online booking intention. Based on the results, the study's implications are presented for practitioners.

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Section: Introductionmentioning

confidence: 99%