The rising complexity of construction projects and the industry’s commitment to sustainable practices have driven the extensive adoption of Building Information Modeling (BIM) technology. A core function of BIM is the early identification and resolution of clashes during the design phase, which serves to mitigate costly rework and delays in the construction process. This study presents an advanced method for classifying and prioritizing hard clashes between structural components and mechanical, electrical, and plumbing (MEP) systems. Employing the Best-Worst Method (BWM), this research assigned specific weights to structural and MEP elements based on expert evaluations. Six parameters were incorporated into this prioritization framework: the weights determined by the BWM, outputs from Navisworks software (v2021), the ratio of MEP volume to floor volume, the functional purpose of each floor, and the number of adjacent elements. A custom-developed plugin for Autodesk Navisworks integrated these parameters, enabling real-time automated clash prioritization. Clashes were ranked by criticality through a calculation involving the six parameters, which enhanced the efficiency of clash detection by optimizing time and cost considerations during the design phase. Case study results indicate that beams and columns represent the most critical structural elements, while ducts are identified as the most significant MEP elements. The proposed method substantially improves clash detection and prioritization efficiency and accuracy, yielding considerable benefits in project management and resource allocation.