“…Insofar as traditional norms of sexual morality in the United States condemn prostitution and sex buying (Cao et al, 2015;Cao & Maguire, 2013), and characterize sex sellers and sex buyers alike as wanton and impure (Hammond, 2015;Hubbard & Colosi, 2015;Sanders et al, 2017;Weitzer, 2007), the moralization of purity may be especially likely to produce intuitions that sex buying is wrong, and in turn, perceptions that sex buying is harmful to suffering victims. Consistent with this possibility, research indicates that the moralization of purity is associated with less acceptance of prostitution (J. R. Silver, 2017) as well as other practices that violate norms of traditional sexual morality (Haidt, 2012;Horberg et al, 2009;Koleva et al, 2012;J. R. Silver, 2020).…”