2022
DOI: 10.26905/abdimas.v7i4.7483
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Binoh Pottery MSME marketing expansion through digital marketing strategy

Abstract: Intense competition and the digital ecosystem have hampered the growth of Binoh's typical pottery MSMEs. Based on problems, the Binoh Pottery MSMEs in Ubung Kaja Village can reach the digital world and a broader market through training and the application of digital-based business. Thus, MSME entrepreneurs can market and promote products through digital channels. Through a series of planned activities, this community service activity aims to provide education on the application of digital business to the Potte… Show more

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Cited by 2 publications
(2 citation statements)
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“…Digital literacy is very important for MSME players, because there are so many MSME players who do not understand the importance of literacy and the use of technology. In addition, this lack of understanding of digital litration has caused many MSME players to not utilize digital resources as product business development (Atmojo, Mahendra, & Perdana, 2023). This lack of digital literacy has also resulted in MSME players experiencing many obstacles in the marketing process during the Covid-19 pandemic (DetikNews, 2021).…”
Section: Resultsmentioning
confidence: 99%
“…Digital literacy is very important for MSME players, because there are so many MSME players who do not understand the importance of literacy and the use of technology. In addition, this lack of understanding of digital litration has caused many MSME players to not utilize digital resources as product business development (Atmojo, Mahendra, & Perdana, 2023). This lack of digital literacy has also resulted in MSME players experiencing many obstacles in the marketing process during the Covid-19 pandemic (DetikNews, 2021).…”
Section: Resultsmentioning
confidence: 99%
“…Coblong is a type of clay cup which in Balinese rituals is said to have many meanings and is used as a place for holy water in religious activities in Bali. Coblong making was chosen for this activity because the public is in high demand for this product because of its usefulness in the daily lives of Hindus in Bali (Darma et al, 2022). Table 3 shows the results of increasing knowledge regarding Product Innovation based on the results of the questionnaire.…”
Section: |mentioning
confidence: 99%