The Strawberry (Fragaria x ananassa Duch.) is a favorite dessert crop, which is in great demand and ranks first among fruit and berry crops. The principle of growing strawberries directly from seeds gives the advantages of obtaining clean, reliable plant material and improving phytosanitary conditions. The aim of the research was to introduce innovations in the technology of growing high-quality planting material of garden strawberries (Fragaria x ananassa Duch.) of the Superelite class based on healthy hybrid seeds of the first generation of strawberry hybrid Soraya F1 under artificial lighting conditions in hydroponic culture. As a result, innovations in the artificial lighting regime, hydroponic culture conditions, substrate composition, irrigation regime and composition of the nutrient solution for root nutrition of plants were introduced, the flow of phytohormones, phytosanitary condition and quality of strawberry crop were analyzed.