Removal of contaminants of emerging concern (CECs) is an important consideration in potable reuse. The effectiveness of ozonation, biologically activated carbon (BAC) filtration, and granular activated carbon (GAC) adsorption was assessed in the removal of 96 CECs. During phase 1, O3/total organice carbon (TOC) was varied between 0 and 1.5. Ozone was successful in removing CECs, achieving a total CEC concentration of 20.5 μg/L at an O3/TOC of 1.5 compared with 70 μg/L in absence of ozone. CECs such as iohexol, meprobamate, sucralose and flame retardants, tris(2‐carboxyethyl)phosphine (TCEP), tris(1‐chloro‐2‐propyl) phosphate (TCPP), and tris(1,3‐dichloro‐2‐propyl)phosphate (TDCPP) were detected in the ozone effluent even at the highest ozone dose. BAC filters did not contribute measurably to CEC removal, while the 20‐min empty bed contact time (EBCT) GAC removed 57.6% of the influent CEC concentration, even though the adsorption capacity had been exerted through previous operation. During phase 2, the average O3/TOC ratio was 0.64, and the impact of new GAC media on CEC removal was studied. EBCT was maintained at 15 min for both GAC contactors, while the used GAC (133,600 bed volume [BV]) was replaced with new media in one GAC contactor. The GAC with new media removed CECs below the limit of quantitation, up to 10,000 BV, while removal decreased to 70% after 20,000 BV, with seven CECs—sucralose, iohexol, acesulfame‐k, meprobamate, cotinine, primidone, and acetaminophen—being detected. Ozone doses for CEC removal and BV needed for adsorption of CECs on activated carbon can be determined from this study. Thus, the results from this study can help design and optimize ozone, BAC, and GAC systems used for potable reuse to target the removal of specific CECs.