“…From the foregoing, and sparse information on the influence of individual-level factors on consumers' acceptance of bioeconomy (Ramcilovic-Suominen and Pülzl, 2018;Navrátilová et al, 2020), it is important to understand effects of individual-level factors on consumers' acceptance of biobased products to increase the share of biobased products in the consumer market towards achieving the desired level of acceptance of in the society. This is much more important in Africa where adoption of biobased products is quite scant (Ncube et al, 2022;Sekabira et al,2022;Fertahi et al, 2023) and knowledge base for the bioeconomy remains limited (Perea et al, 2020;Faleke et al, 2021;Mougenot & Doussoulin, 2022). In order to expand the literature on acceptance of bioeconomy , this study is focused on exploring the effects of three individual-level factors, namely subjective knowledge, environmental attitude and perceived usefulness, and five socio-demographic factors (gender, age , marital status, education level and place of residence) on consumers' acceptance of biobased products.…”