How perceptions of the forest-based bioeconomy differ across country contexts and social groups is important as it opens possibilities for the development of more inclusive, locally and socially relevant bioeconomy policies and strategies. Therefore, this special section explores the social dimensions of the forest-based bioeconomy by focusing on discourses and perceptions of different actor groups in Europe. We introduce six articles that range from review and discursive approaches to consumer studies. The section adds to the existing literature by focusing not only on political decision makers, stakeholders, and experts but also on the public, media and students. Patterns in the presented discourses and perceptions can be identified but more is needed to validate these and respond to the question of representativeness.