Despite the relevance of forests to biodiversity and climate change, education and careers related to them are still unattractive to young people. This paper presents findings from a study whose goal is to investigate the motivation and career aspirations of students in forest-related
programmes at the university/tertiary level around the globe. The analysis is based on data gathered through a survey of 787 bachelor's, master's, and PhD students from 82 countries. The findings reveal that the choice of forest-related programmes by students is guided by (i) the desire to
do beneficial work, specifically to make a positive difference for the environment/communities, (ii) job satisfaction, e. g., enjoyable work, and (iii) working outdoors. With regard to career pathways, students were most interested in working in forest-related nature and biodiversity conservation
and least interested in forest-related industry and non-forest-related fields. The study found significant differences across continents regarding student preferences but only a few across study levels and gender. This paper provides useful insights that can help in tailoring forest-related
programmes to meet the expectations of the students and universities.