A pilot scale aseptic processing holding tube simulator was fabricated for evaluating fluid-to-particle convective heat transfer coencients at temperatures up to 1 IOC. me simulator was calibrated to give carrier fluid flow rate as a function of CMC concentration, temperature, pump rpm and pipe diameter. Fluid-to-particle heat transfer coeflcients (hfJ were estimated with model and real foodparticles held stationary in a moving liquid. Data were gathered under various conditions: CMC concentration (0 -1.0% w/w), flow rate (1.0 -1.9 x 104m3/s) andparticle size (diameter : 21 and 25.4 mm; length: 24 and 25.4 mm).Depending on operating conditions, average heat transfer coeficients (hd ranged from 100 to 700 W/m2C with corresponding Biot numbers (Bi) ranging from 10 to 50. CMC concentration, fluid temperature and flow rate, as well as their interactions, had sign@cant effect (jJ < 0.05) on hfp for both Teflon and potato particles. Some differences were observed with respect to the associated hfp for Teflon and potatoes due probably to differences in their structural/textural characteristics. Heat transfer coeflcient associated with cooling were signijicantly lower (jJ < 0.05) than those associated with heating.