Bir Siyasal İletişim Aracı Olarak Yeni Medya: 2017 Halkoylamasında AK Parti YouTube Videoları Üzerine Göstergebilimsel Bir Çalışma

Gürbüz, Salih

doi:10.18506/anemon.425022

Cited by 2 publications

(2 citation statements)

References 10 publications

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“…Bunlardan bir tanesi referandum sürecinde Ak Parti'nin kendi Youtube hesabından paylaştığı "Tüm Kalbimle Evet" isimli 13 videonun Göstergebilimsel çözümleme yoluyla incelendiği bir araştırmadır. Bu çalışmada reklamlarda "milli, manevi, yerel, eğitim, ekonomik ve toplumsal cinsiyet" bağlamında göstergelere yer verildiği tespit etmiştir (Gürbüz, 2019).…”

Section: Siyasal Kampanyaların Dijitalleşmesi Ve Sosyal Ağlar üZerindunclassified

“…YouTube has been the topic of myriad research studies with its negotiation function and its approach to relevant activities as a public sphere across the world (Edgerly et al, 2009;Milliken and O'Donnel, 2008;Halpern and Gibbs, 2013). Another research study, where 13 videos with the name "Yes with All My Heart" (Yıldırım, 2019), which were shared by AKP on the party's official YouTube account during the referendum process, are examined via semiotic analyses (Gürbüz, 2019).…”

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Siyasal İletişim Kampanya Aracı Olarak Video İçerik Paylaşım Ağı YouTube: 23 Haziran 2019 İstanbul Yerel Seçimi Üzerine Bir Değerlendirme

Öztürk

Zeybek

2020

Türkiye İletişim Araştırmaları Dergisi

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Developed by making use of internet technology and used in new media, social networks have started to draw the attention of political actors with features that distinguish them from traditional media, and have become one of the political communication tools. One of the social networks that creates a participation environment, YouTube is used by leaders and members of political parties for the purposes of reaching to the electorate and gaining their support. Accordingly, the research aims to investigate how Binali Yıldırım, the candidate of People's Alliance, and Ekrem İmamoğlu, the candidate of Nation's Alliance, use YouTube social media within the scope of their political campaign practices for Istanbul Metropolitan Mayorship election, which was repeated in June 23, 2019. In this context, as the research sample, total of 209 videos-which were shared during the period between May 6, when Istanbul election was cancelled by Supreme Election Board (YSK) and June 23, 2019, the date on which the election was repeated-are examined with the qualitative content analysis technique. As a result of the research, it was understood that İmamoğlu used YouTube platform more actively than Yıldırım in terms of both the number of videos shared and interaction status, and as far as the type of shared content is concerned. As a result of the analysis on shared content in the category of political advertising, it was understood that İmamoğlu used advertisements more actively for promoting past and future activities and adopted suggestion strategy, while Yıldırım preferred advertisements promoting the activities in the past and he mostly made use of image creation strategy.

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Section: Siyasal Kampanyaların Dijitalleşmesi Ve Sosyal Ağlar üZerindunclassified

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Siyasal İletişim Kampanya Aracı Olarak Video İçerik Paylaşım Ağı YouTube: 23 Haziran 2019 İstanbul Yerel Seçimi Üzerine Bir Değerlendirme

Öztürk

Zeybek

2020

Türkiye İletişim Araştırmaları Dergisi

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Political Communication on Social Media: The Analysis of YouTube Advertisements for March 31, 2019 Local Elections

Balcı¹,

SARITAŞ

2022

Türkiye İletişim Araştırmaları Dergisi

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In recent years, social media applications have been remarkably used in providing political information and participation. Social media is approached as a new meeting area where political actors and voters interact in political communication. Politicians actively and effectively use this medium during and beyond their election campaigns, particularly YouTube, which allows to see the number of views, the opportunity to comment on the videos and direct sharing. This article analyses the use of YouTube as a political communication medium by Turkey's five most popular political parties represented in the Grand National Assembly; AK Party, CHP, HDP, MHP and IYI Party; during March 31, 2019 Local Elections. The sample of this research consists of 120 political advertisements published on these political parties' official YouTube channels. The political advertisements were analysed by content analysis technique as a qualitative research method. According to the findings, the parties mostly prefer positive advertising language as an election strategy. In addition, we determined that the political advertisements published by CHP were closed to user interaction, and the other parties did not publish replies to the user comments on their advertisements.In sum, this paper argues that the parties utilized YouTube for promotion purposes in the same way as traditional media tools during this election period.

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Bir Siyasal İletişim Aracı Olarak Yeni Medya: 2017 Halkoylamasında AK Parti YouTube Videoları Üzerine Göstergebilimsel Bir Çalışma

Cited by 2 publications

References 10 publications

Siyasal İletişim Kampanya Aracı Olarak Video İçerik Paylaşım Ağı YouTube: 23 Haziran 2019 İstanbul Yerel Seçimi Üzerine Bir Değerlendirme

Siyasal İletişim Kampanya Aracı Olarak Video İçerik Paylaşım Ağı YouTube: 23 Haziran 2019 İstanbul Yerel Seçimi Üzerine Bir Değerlendirme

Political Communication on Social Media: The Analysis of YouTube Advertisements for March 31, 2019 Local Elections

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