2009
DOI: 10.1111/j.1469-1795.2009.00282.x
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Birds as tourism flagship species: a case study of tropical islands

Abstract: Species selected as flagships to promote conservation activities around the world are typically well known and charismatic mega-fauna. Unfortunately this limits the scope for applying the concept as some critical areas for biodiversity conservation, such as tropical islands, lack such species. In this study, we explore the potential to apply the concept of 'tourism flagship species' to tropical island birds of the Seychelles, an archipelago of considerable importance for conservation that is highly dependent o… Show more

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Cited by 124 publications
(118 citation statements)
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References 35 publications
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“…Conservationists already use flagship species to promote conservation actions (e.g. Krauss 2005; Smith and Sutton 2008;Veríssimo et al 2009;Barua et al 2010;Barua et al 2011;Veríssimo et al 2011;Root-Bernstein and Armesto 2013), and though anthropomorphic traits such as forward facing eyes are often key in flagship selection (Smith et al 2012), little attention has been given to the role of anthropomorphized flagships. Commercial marketers have long established that anthropomorphism can be an effective way to connect people to products and services.…”
Section: Defines Anmentioning
confidence: 99%
“…Conservationists already use flagship species to promote conservation actions (e.g. Krauss 2005; Smith and Sutton 2008;Veríssimo et al 2009;Barua et al 2010;Barua et al 2011;Veríssimo et al 2011;Root-Bernstein and Armesto 2013), and though anthropomorphic traits such as forward facing eyes are often key in flagship selection (Smith et al 2012), little attention has been given to the role of anthropomorphized flagships. Commercial marketers have long established that anthropomorphism can be an effective way to connect people to products and services.…”
Section: Defines Anmentioning
confidence: 99%
“…Although landscape valuation studies typically only consider plant communities, wildlife-viewing experiences can add movement, surprise, or contemplative opportunities to the esthetic appreciation of landscapes (Rolston 1987;Montag et al 2005;Gobster 2008). People also generally prefer large, colorful, and pretty animal species (Veríssimo et al 2009), which are more likely to gain public attention and therefore to be protected, along with their habitats (e.g., Brambilla et al 2013). Although a causal link between conservation values and conservation actions can be difficult to establish (Crites et al 1994;Veríssimo 2013), values nonetheless must underlie any consistent, voluntary conservation behavior.…”
Section: Introductionmentioning
confidence: 99%
“…The feature of charisma, actually necessary for a flagship species is responsible for it restrictions as bioindicators because, some essential areas for biodiversity conservation may be deficient in charismatic megafauna. Receptively, however, current research suggests that the flagship perception may be more flexible and responsive to a diversity of social, cultural, scientific and political dimensions [12] that might extend beyond the traditional model.…”
Section: Flagshipmentioning
confidence: 99%