This work describes a mild and robust double hydroarylation strategy for the synthesis of symmetrical /unsymmetrical diaryl-and triarylmethanes in excellent yields using Lambert salt (0.2-1.0 mol%). Despite the anticipated challenges associated with controlling selective product formation, unsymmetrical diaryl-and triarylmethanes products are obtained unprecedentedly. A highly efficient gram scale reaction has also been reported (TON for symmetrical product = 475 and for unsymmetrical product = 390). The synthetic utility of the methodology is demonstrated by the preparation of several unexplored diaryl-and triarylmethanebased biologically relevant molecules, such as arundine, vibrindole A, turbomycin B, and certain anti-inflammatory agents. A total synthesis of an anti-breast-cancer agent is also demonstrated. Control experiments, Hammett analysis, HRMS and GC-MS studies reveal the reaction intermediates and reaction mechanism.