2010
DOI: 10.1111/j.1530-2415.2010.01213.x
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Black and White, or Shades of Gray? Racial Labeling of Barack Obama Predicts Implicit Race Perception

Abstract: The present research capitalized on the prominence and multiracial heritage of U.S. 2008 presidential election candidate Barack Obama to examine whether individual differences in classifying him as Black or as multiracial corresponded to differences in implicit perception of race. This research used a newly developed task with digitally morphed mixed-race faces to assess implicit race perception. Participants completed this task four times before and one time after the election. We found that people who label… Show more

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Cited by 15 publications
(12 citation statements)
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“…Interestingly, African American and Latino participants were more likely than European American participants to label Obama as biracial. This may reflect underlying differences in African Americans', Latinos', and European Americans' views of race; in previous research, adults with more categorical views of race were less likely to view Obama as biracial than adults with less categorical views of race (Malahy, Sedlins, Plaks, & Shoda, 2010). Furthermore, more than three-quarters of our sample knew that, if Obama were victorious, he would be the first African American president of the United States.…”
Section: Discussionmentioning
confidence: 72%
“…Interestingly, African American and Latino participants were more likely than European American participants to label Obama as biracial. This may reflect underlying differences in African Americans', Latinos', and European Americans' views of race; in previous research, adults with more categorical views of race were less likely to view Obama as biracial than adults with less categorical views of race (Malahy, Sedlins, Plaks, & Shoda, 2010). Furthermore, more than three-quarters of our sample knew that, if Obama were victorious, he would be the first African American president of the United States.…”
Section: Discussionmentioning
confidence: 72%
“…Although Obama is biracial, he self-identifies as a Black man with mixed racial heritage. Importantly, research suggests that individuals are likely to view Obama as Black(Malahy, Sedlins, Plaks, & Shoda, 2010;Peery & Bodenhausen, 2008).…”
mentioning
confidence: 99%
“…Obama identifies as a Black man with mixed racial heritage. Research on multiracial perception suggests that lay persons are most likely to categorize him as Black (Malahy, Sedlins, Plaks, & Shoda, ; Peery & Bodenhausen, ).…”
mentioning
confidence: 99%