“…1. While I recognise the commodification, re-appropriation and potential de-politicisation of the slogan, its usage continues to be associated with progressive change, including climate strikes (Bowman, 2020), women’s marches (McClelland-Cohen and Endacott, 2020), Black Lives Matter (Vance and Potash, 2022) and trans rights (Martz and Kramer-Urner, 2019). …”