“…Research into the value of technology has been accused of lacking rigour (Bennett and Oliver, 2011;Gunn and Steele, 2012) so that it becomes '…extremely difficult to trace the impact of educational research to anything that really matters' (Reeves et al, 2012:57). More recently, OER, MOOC, social media and mobile devices have revived early promises of transformation (Anderson, 2007;JISC, 2009;Conole, 2010), but enthusiasm contrasts with reports of low appetite for change (Heirdsfield et al, 2011;Sheward and Hamilton, 2012;Watling, 2009) and numerous reports cite deficits of time, support and appropriate resources to support academics to make the digital shift (Beetham et al, 2009;Walker et al, 2012;UCISA, 2012UCISA, , 2014. Negative views like these have contributed to the gloomy conclusion put forward by Feenburg: '…the promise of virtual learning in the 1990s has come to nothing and elearning within the university has failed.…”