#BlackLivesMatter: black celebrity hashtag activism and the discursive formation of a social movement

Duvall, Spring-Serenity; Heckemeyer, Nicole

doi:10.1080/19392397.2018.1440247

Cited by 27 publications

(14 citation statements)

References 20 publications

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“…Here, we can see the intermingling of activism and capital, where Cho both created a supportive environment for people to come forward while also using that as a method of advertising for her music video. It is not uncommon for celebrities to use digital activism to bolster their own projects, like actor Jesse Williams promoting his documentary Stay Woke: The Black Lives Matter Movement using the #BlackLivesMatter hashtag (Duvall & Heckemeyer, 2018); or actor Marlee Matlin using the hashtag of the popular television show she acted on, #switchedatbirth, to promote her sign language app (Ellcessor, 2018). Cho's activism was unique in that she created the hashtag specifically for the purpose of promoting her music video and connecting with fans thus creating a community where she was not only a node connecting individuals, but a member of a connective action against rape culture.…”

Section: Hashtag Feminism and Celebrity Digital Activismmentioning

confidence: 99%

‘I wanna kill my rapist’: Margaret Cho’s #12DaysofRage campaign as promotional digital activism

Trusolino

2022

Communication and the Public

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On November 1, 2015, comedian Margaret Cho announced a two-part campaign inspired by her history as a sexual-abuse survivor, to promote her new music video ‘I Wanna Kill My Rapist’. This included the creation of the hashtag #12DaysofRage. In this article, I explore how Cho used her status as a celebrity to circulate #12DaysofRage which acted as a discursive intervention in rape culture. I used content analysis and thematic analysis to identify themes in the archive of 2401 tweets I collected. I also performed a feminist discourse analysis on both the tweets and news coverage of the campaign to situate the hashtag within its historical, social, and political context. I argue that Cho performed what I call ‘promotional activism’, a subsection of celebrity activism where a celebrity promotes a cause as part of the promotion of a particular project or product. Cho’s choice to centre herself in the campaign made it impossible to separate Cho from the hashtag, preventing #12DaysofRage from greater viral potential, but still acting as a resonant, but ephemeral, gathering point for survivor-focused advocacy.

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Section: Hashtag Feminism and Celebrity Digital Activismmentioning

confidence: 99%

‘I wanna kill my rapist’: Margaret Cho’s #12DaysofRage campaign as promotional digital activism

Trusolino

2022

Communication and the Public

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“…For example, Alexander (2013) analyzed the strategies of the actor Ian Somerhalder, who mobilized support for environmental campaigns on Twitter, suggesting the potential influence of his Twitter advocacy on youth political engagement. Another study highlighted how Black celebrities, including Spike Lee, Jesse Williams, and Beyoncé, amplified the #BlackLivesMatter movement (BLM) by sharing its messages, promoting works, actions, and events that the followers can take to advance the #BLM cause (Duvall & Heckemeyer, 2018).…”

Section: Celebrity Advocacymentioning

confidence: 99%

Chiming In: A Computer-Assisted Analysis of Popular Musicians’ Political Engagement on Twitter

Lukito

Loya

Dávalos

et al. 2021

Social Media + Society

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While music as an artistic form is well studied, the individuals behind the art receive relatively less attention. In this article, we provide evidence of celebrity advocacy with a systematic examination of musicians’ political engagement on Twitter. This study estimates the extent to which musicians use Twitter for political purposes, with particular attention to whether such engagement varies across music genres. Through a computational-assisted analysis of 2,286,434 tweets, we group 881 musicians into three categories of political engagement on Twitter: not engaged (comprising the majority of artists), circumstantial engagement, and active political engagement. We examine the latter categories in detail with two qualitative case studies. The findings indicate that musicians from different genres have distinct patterns of political engagement. The Christian music genre shows the most engagement as a whole, especially in philanthropy. On the contrary, the most active accounts are rock and hip-hop artists, some of whom discuss political issues and call for mobilization. We conclude with suggestions for future research.

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“…Celebrities can be key players in the rise of social movements for political and social change (Wheeler, 2013). Digital technologies further emphasize the ability of celebrities to become leaders of grassroots movements (Duvall and Heckemeyer, 2018). Future research could shed light on how the traditional cultural connections between celebrities and audiences shape the political dynamics in digitallyplatformed societies.…”

Section: Limitation and Future Researchmentioning

confidence: 99%

How cyber political brands emerge: a socio-material analysis of the Italian Five Star movement and the Czech pirate party

Lucarelli

Fuschillo

Chytková

2020

EJM

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Purpose Although information technology has been at the centre of attention of political branding for some time, research has traditionally focused mainly on its role in the facilitation of communication. This paper aims to unpack the role of information technology in the emergence of new cyber political brands. Design/methodology/approach This research uses a dual case study approach that focuses on the relationship between branding, politics and information technology. The analysis focuses on two successful political cyber brands: the Italian Five Star Movement and the Czech Pirate Party. Data collection covering the time frame between their emergence and their political success occurs through netnographic methods. Findings Cyber political brands emerge and materialize in different forms. The present analysis allows for a delineation of three conceptual elements that characterize the constitutive interrelationship of information technology in the emergence of cyber political brands. The first conceptual element, organization, refers to how political brands become structured around linked activities. The second conceptual element, orientation, describes how the activities of a political brand are directed to build a specific path and legitimize courses of action. The third conceptual element, operation, delineates the processes that anchor and stabilize the political brands in its “own” culture, establishing specific base activities. Research limitations/implications Information technology and the techno-culture emerging around the two cyber party brands can be seen as the possible delineations of new “cleavages” in the form of “information technology-culture” which enables potential electoral success. Originality/value The present study by offering the conceptualization of the cyber political brand shows how political brands can reflect a type of performative cultural branding where they become able, as a networked-medium, to assemble a specific techno-culture. In terms of political brand development, the current analysis offers a framework that allows us to consider the process of political party development in a new fashion.

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#BlackLivesMatter: black celebrity hashtag activism and the discursive formation of a social movement

Cited by 27 publications

References 20 publications

‘I wanna kill my rapist’: Margaret Cho’s #12DaysofRage campaign as promotional digital activism

‘I wanna kill my rapist’: Margaret Cho’s #12DaysofRage campaign as promotional digital activism

Chiming In: A Computer-Assisted Analysis of Popular Musicians’ Political Engagement on Twitter

How cyber political brands emerge: a socio-material analysis of the Italian Five Star movement and the Czech pirate party

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