The ethics of blame includes conditions determining whether an instance of blame is permissible. One generally recognised condition is that blame should be proportionate. If it is not proportionate, that speaks against its permissibility. All the same, what exactly amounts to proportionate blame is currently under-theorised. In this paper, we aim to amend this. More precisely, we distinguish between private and overt blame and highlight some of their differences – e.g., that they aggregate differently. Then, we develop an account of proportional blame and draw out some practical implications of our account.