Blockchain-Based Traceability for Anti-Counterfeit in Cross-Border E-Commerce Transactions

Abstract

Cross-border e-commerce, involving international product transactions via online and mobile platforms, is growing at a dramatic rate around the globe. One of the main concerns of brand firms is preventing counterfeit products from being sold under their names on e-commerce platforms. Counterfeit goods not only create economic losses to both the supply and demand sides, but also undermine efforts to improve sustainability. Proliferating counterfeits harm the brands of supply firms and trust in selling e-commerce platforms. In addition, they discourage participants in the supply chain from investing in social and environmental sustainability. If end-customers have access to detailed and comprehensive product information with a traceability system that can help overcome information uncertainty and asymmetry, losses can be prevented. The result of the pilot test has shown that securely shared in-depth product information among supply chain stakeholders from the supply side to end-customers can help prevent counterfeit goods from proliferating further by enabling consumers to determine the authenticity of products and report forgeries before paying.

Role of Web Design, E-Payment and E-Traceability with Mediating Role of Consumer Behavior to Develop Customer Satisfaction for Emerging Bricks and Clicks Business Model Trends in South Punjab

“…Thirdly, the findings of H5 and H6 demonstrate that electronic traceability has a significant impact to influence consumer behavior and changed consumer satisfaction levels because consumers in the modern time, are requiring all the information about their shipped packages including the location, and time of delivery. This traceability requirement is enhancing the consumer level of satisfaction because when they believe that their shipment has been successfully shipped by the supplier, and it is on the way, they get a sense of satisfaction that their product would be reached to them on appropriate time (Lee & Yeon, 2021). At the same time, e-traceability the consumers to understand that the business entity that is providing them the information of traceability is preferable to the other business models that are not providing the information about shipment and electronic traceability.…”

“…Role of E-traceability in Consumer Behavior and Customer Satisfaction E-traceability in business refers to the access of information provided to the consumers to track the package pre-shipment and post-shipment to get the information about the current status of delivery including location and other factors such as customs and the service provider (Corallo, Latino, & Menegoli, 2019;Lee & Yeon, 2021). It has greater importance in the business because businesses are designed to provide the products to the consumers at the appropriate delivery time to satisfy the consumers.…”

“…Indeed, according to the study of Masudin, Ramadhani, Restuputri, and Amallynda (2021), the consumers seek the information about their shipment because they want to track the time and location of delivery, in this regard, the role of e-traceability is increased because to satisfy this need of customers, businesses are required to develop a professional e-traceability system with well-trained staff. Also, if the e-traceability has quality in providing services to the consumers then their behavior changed to a higher level of satisfaction (Corallo et al, 2019;Lee & Yeon, 2021). Therefore, the consumers prefer the businesses that provide important information about e-traceability because this service is being considered as the competitive advantage by the consumers, and if they get the shipment information on their single click, they would go for that business model for financial transactions and purchase.…”

Blockchain as the “trust-building machine” for supply chain management

“…Since the constellation of (1) reinforcement of information sharing between multiple supply chain members, (2) superior security of information flowing end-to-end along the supply chain, (3) faster speed of information communication between multiple pairs of participants, and (4) self-executing governance and payment mechanisms that apply to all pairs of supply chain partners, it is reasonable to expect a tremendous increase in information authenticity and the transparency of the whole supply chain. Hence, external stakeholders, consumers, and the public will be likely to gain more credible knowledge regarding the multitude of activities inside the supply chain, leading to an enhancement of confidence and greater trust in a supply chain with blockchain (Hasan et al, 2020 ; Köhler & Pizzol, 2020 ; Lee & Yeon, 2021 ).

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Value‐Added Service for Fashion Product Supply Chain with Overseas Warehouse Logistics Outsourcing

“…International outsourcing of OWL is likely to increase, to handle e-commerce shipments (Morganti et al, 2014; [13,16], to reduce the risks of the investment in foreign market logistics assets, and clear the local knowledge barriers (Shi et al, 2016;Ren et al, 2020) [17,18], as well as to minimize operating costs and carbon emissions and to improve service level (Liu and Lyons, 2011; [19][20][21]. Here, we focus on an integrated OWL, which provides one-stop control and management service for frst-way transportation, warehousing, sorting, packaging, goods delivery, and customs declaration/customs clearance, established and operated by the third-party logistics provider, as well as supply chain optimization, goods identifcation, anticounterfeiting traceability (Lee and Yeon, 2021) [22], logistics real-time tracking, rapid response to consumer demand, customized solution, and other services (Wang, 2018) [23]. All these services are called value-added logistics services, which can help to enhance customers' perceived value and promote consumption (Wamba, Queiroz, 2020) [24].…”