Blockchain technology has a potential benefit of becoming valuable asset in ferry transportation industry to increase safety, transparency, efficiency and meet increasing market demands in meeting safety and sustainability standards. This study aims to find the important role of blockchain technology in the development of ferry transportation. Two main approaches in describing analytical techniques include bibliometrics to find derivatives of blockchain technology concept, and analytical hierarchy process to obtain alternative priorities in the development of ferry transportation. Journal publications within last ten years obtained through searches on Google Scholar are used as the main data in developing scientific literature analysis. The results found that several alternatives play an important role in the development of blockchain technology applied to ferry transportation include data and transaction security, supply chain tracking, identity and access management, operational efficiency, regulatory compliance, interoperability with external systems, transparency and accountability. Three alternatives in developing blockchain technology are main priority in this study and potential to have high novelty value, including data and transaction security, operational efficiency and supply chain tracking. The results of study recommend that the operationalization of ferry transportation really requires the development of blockchain technology to encourage increased safety and sustainability of ferry transportation.