Blog information considered useful for book sales prediction

Moon, Geun Choi; Kikuta, Go; Yamada, Takashi; Yoshikawa, Atsushi; Terano, Takao

doi:10.1109/icsssm.2010.5530276

Cited by 1 publication

(1 citation statement)

References 1 publication

Supporting

Mentioning

Contrasting

Order By: Relevance

“…[3], shows us that a strong presence in social networks is important for the sale of a product, rather than being under the advertising standards by the industry; mobile telephony [4], they indicate us how these communication channels can be used to predict the income of a product or entertainment [5], reveal that beyond social networks, valuable information can be extracted from famous blogs. Specifically, this paper [6] proposes to use the number of blog references as an indicator of the success of the sale of a book. Another work [7] understands the effects of social networks in the interactions of the seller and the consumer, offering us new insights on how social influence improves the impacts of consumption and contributes positively to the performance of the retailers and consumer loyalty.…”

Section: The Influence Of Social Network On Salesmentioning

confidence: 99%

CAIT: A Predictive Tool for Supporting the Book Market Operation Using Social Networks

2021

View full text Add to dashboard Cite

A new predictive support tool for the publishing industry is presented in this note. It consists of a combined model of Artificial Intelligence techniques (CAIT) that seeks the most optimal prediction of the number of book copies, finding out which is the best segmentation of the book market, using data from the networks social and the web. Predicted sales appear to be more accurate, applying machine learning techniques such as clustering (in this specific case, KMeans) rather than using current publishing industry expert’s segmentation. This identification has important implications for the publishing sector since the forecast will adjust more to the behavior of the stakeholders than to the skills or knowledge acquired by the experts, which is a certain way that may not be sufficient and/or variable throughout the period.

show abstract