Blogging as a Communication Strategy for Government Agencies: A Danish Case Study

Agerdal-Hjermind, Annette; Valentini, Chiara

doi:10.1080/1553118x.2015.1025406

Cited by 15 publications

(8 citation statements)

References 40 publications

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“…Strategic communication consists of written, oral, advertising and symbolic information that bridges the gap between the firm and stakeholders (Grunig, 2006). For example, social media has been used by governments for transparency and collaboration (Agerdal-Hjermind and Valentini, 2015;Avery and Graham, 2013), firms responding to customer complaints (Bach and Kim, 2012) and influencing customer opinions through corporate social responsibility (CSR) (Coombs and Holladay, 2009;Cho and De Moya, 2016;Bachman and Ingenhoff, 2017).…”

Section: Theoretical Foundation: Signalling Theorymentioning

confidence: 99%

An empirical test of signalling theory

Yaşar

Martin

Kiessling

2020

MRR

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Purpose This study aims to support and extend signalling theory because of information asymmetry. This study also aims to answer the call to further negative signalling and explore immediate reactions to signals, thus alleviating a gap with regard to temporality of signalling. Design/methodology/approach The study used two separate data sources, the S&P 500 and 51,500 pages of the public papers between 1981 and 1999, nearly 20 years of data. Inter-rater reliability, controlled for all macroeconomic announcements identified in the literature, is used, and the data are empirically tested using generalized autoregressive conditional heteroscedasticity (GJR-GARCH) modelling. Findings In accordance with signalling theory and the efficient market hypothesis, the study found that receivers do react to positive signals from a credible insider signaller to obviate information asymmetry. In line with previous research, the study also finds that receivers react much stronger to negative signals. Practical implications Investors, financial managers and top executives responsible for their stock price need to focus on presidential signalling as these directly affect market volatility. In particular, investors and financial managers can predict stock price volatility based upon signals from the president. Originality/value This is the first research study that explores the correlation between presidential signalling and market volatility. This study is important for investors and financial managers.

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Section: Theoretical Foundation: Signalling Theorymentioning

confidence: 99%

An empirical test of signalling theory

Yaşar

Martin

Kiessling

2020

MRR

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“…The authorities' activities to solve the most important issues related to overcoming environmental problems are impossible without a constructive dialogue with the population. The possibility of dialogue between the authorities and the population is one of the essential tasks for all subjects of interaction, which is also embodied in the Internet space [72][73][74].…”

Section: Introductionmentioning

confidence: 99%

Environmental Behavior of Youth and Sustainable Development

et al. 2021

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The relationship between people and nature is one of the most important current issues of human survival. This circumstance makes it necessary to educate young people who are receptive to global challenges and ready to solve the urgent problems of our time. The purpose of the article is to analyze the experience of the environmental behavior of young people in the metropolis. The authors studied articles and monographs that contain Russian and international experience in the environmental behavior of citizens. The following factors determine people’s behavior: the cognitive capabilities of people who determine the understanding and perception of nature and the value-affective component that determines the attitude towards nature. The next task of the study is surveying young people through an online survey and its analysis. The research was realized in Ekaterinburg, the administrative center of the Sverdlovsk region (Russia). The study of the current ecological situation in Ekaterinburg made it possible to conclude that the environmental problem arises not only and not simply as a problem of environmental pollution and other negative influences of human economic activity. This problem grows into transforming the spontaneous impact of society on nature into a consciously, purposefully, systematically developing harmonious interaction with it. The study results showed that, from the point of view of the youth of Ekaterinburg, the city’s ecological situation is one of the most pressing problems. Despite minor improvements over the past 3–5 years, this problem has not lost relevance, and regional authorities and city residents should be responsible for its solution. Young people know environmental practices, but they often do not apply them systematically. Ecological behavior is encouraged and discussed among friends/acquaintances. The key factors influencing the formation of environmental behavior practices are the mass media and social networks. The most popular social network for obtaining information on ecological practices among young people is Instagram, and the key persons are bloggers. This study did not reveal the influence of the socio-demographic characteristics of young people on the application of eco-behavior practices, which may indicate the need for a survey of a larger sample.

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“…Given the integration of social media into the communication strategy of an increasing number of government departments aiming better internal and external collaborations, enhanced organisational transparency and higher public participation (Agerdal-Hjerminda and Valentini, 2015, p. 293), we choose Twitter because it is especially popular among the diplomatic services of European countries (Kurbalija, 2016, p. 95).…”

Section: Diplomacy and Twiplomacymentioning

confidence: 99%

Analysing public diplomacy on Twitter with the MARPE Diplo methodological framework: the case of the European external action service

Cotton

Boulanger

2023

JCOM

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PurposeThe European External Action Service (EEAS) is a relatively new diplomatic service established in 2010. In previous analyses, the authors noted a dominance of security and foreign policy messages emanating from the EEAS, demonstrating the European Union (EU)'s negotiating power. It was clear it had discovered the benefits of public diplomacy, but rather practised traditional diplomacy on public diplomacy specific platforms. The authors aim to pursue the monitoring of the EEAS’ strategy, covering 2019 and 2020, to understand how the use of Twitter supports the evolution of the EU foreign policy.Design/methodology/approachQuestioning if the EEAS is entering the second phase of its life cycle (launched in 2010, its introduction phase was under Katherine Ashton, 2009–2014, followed by Federica Mogherini, 2014–2019, and Josep Borrell, 2019–2024), the authors carried out a content analysis on 765 tweets. The authors used the MARPE Diplo methodological framework to compare how the EU uses public diplomacy through its EEAS to negotiate its own interests with non-EU parties under the presidency of Federica Mogherini (period 1), during the transition period (period 2) and under the presidency of Joseph Borrell (period 3).FindingsBased on the comparison with their previous studies, the authors demonstrate that, over the years, the overall discourse of the EEAS is much more oriented towards public diplomacy.Research limitations/implicationsThe present study has two limitations. The first refers to the sampling of the participants involved in the citizen science experiment: they belong to a homogeneous age category and similar education level which might have biased their analysis. Second, the authors acknowledge the usual limitations linked to citizen science. However, the authors acknowledge a growing emphasis on the outcomes for society involving citizens and including partnerships between the public and scientists as well as an increased public engagement in policy processes.Practical implicationsThe research leads into new insights regarding the European-centred translation of the EEAS messages, compared to the off-centred view of non-European contributors.Social implicationsThe citizen science approach allows to integrate the targeted public to apply public diplomacy content analysis.Originality/valueThis case study is based on the principles of citizen science and demonstrates the importance of an off-centred approach in the analysis of the practices of public diplomacy.

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Blogging as a Communication Strategy for Government Agencies: A Danish Case Study

Cited by 15 publications

References 40 publications

An empirical test of signalling theory

An empirical test of signalling theory

Environmental Behavior of Youth and Sustainable Development

Analysing public diplomacy on Twitter with the MARPE Diplo methodological framework: the case of the European external action service

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