“…In order to do an analysis of the blog posts, an "inductive/clustering approach" (Aharony, 2009a, p, 591) was used to make a list of coding categories and their attributes. This approach has been done in several librarian blog studies (Gelber, 2011;Aharony, 2010;Aharony, 2009a;Aharony, 2009b) and it involves compiling a list of main ideas which were then combined into clusters containing similar topics as the content of the blog posts were read and analysed. Recurrent themes and categories for new concepts were noted down and new categories were devised whenever a new topic did not match any previous category (Aharony, 2010).…”