Blood donation mobile applications: are donors ready?

Yuan, Shengtao; Chang, Shelley; Uyeno, Kasie; Wang, Shirong

doi:10.1111/trf.13387

Cited by 30 publications

(25 citation statements)

References 18 publications

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“…For the sake of retaining those donors, apart from altruistic appeal, benefits of donating blood should be expressed through the telephone call for recruitment. For instance, blood donation could lower donor's blood iron levels and thus reduce the risk of cancer (Yuan et al, 2016). Also, blood donation could reduce the risk of heart diseases, such as myocardial infarction (Yuan et al, 2016).…”

Section: Discussionmentioning

confidence: 99%

“…For instance, blood donation could lower donor's blood iron levels and thus reduce the risk of cancer (Yuan et al, 2016). Also, blood donation could reduce the risk of heart diseases, such as myocardial infarction (Yuan et al, 2016). Furthermore, information could be directed given to female donors that they may continue to donate blood after lactation.…”

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

Can inactive blood donors be re‐recruited? A stratified randomised pilot study

Ou-Yang

Xiao

et al. 2017

Transfusion Medicine

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Can inactive blood donors be re‐recruited? A stratified randomised pilot study

Ou-Yang

Xiao

et al. 2017

Transfusion Medicine

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“…The essential content in the “Blood Donor Counselling Implementation Guideline” [20] published by WHO was used to examine the coverage of information and services. Findings from studies on website of blood centers were also included [7–10]. The preliminary instrument was applied to a sample of 10 randomly selected websites by one rater (HH).…”

Section: Methodsmentioning

confidence: 99%

“…Accessible anywhere with connection to internet at any time, online donation information and services may offer superior convenience to potential donors. A blood center in the Los Angeles metropolitan area arranges approximately 25% of donations by their customized website [7]. An interactive web site addressing common fears and concerns about donating had higher efficacy in enhancing participants’ donation attitudes, reducing donation anxiety and boosting intentions to donate blood [8].…”

Section: Introductionmentioning

confidence: 99%

The official websites of blood centers in China: A nationwide cross-sectional study

Hu¹,

Wang²,

Mao³

2017

PLoS ONE

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BackgroundBlood collection agencies worldwide are facing ongoing and increasing medical demands for blood products. Many potential donors would search related information online before making decision of whether or not to donate blood. However, there is little knowledge of the online information and services provided by blood centers in China, despite the constantly increase of internet users. Our research investigates the number of blood centers’ official websites and their quality, and highlights the deficiencies that required future advances.MethodsIdentified official websites of blood centers were scored using a newly developed evaluation instrument with 42 items concerning technical aspects, information quality, information comprehensiveness and interactive services. Scores of websites were compared between blood centers with different level (provincial vs. regional blood centers) and location (blood centers located in economically developed vs. developing region).ResultsFor the 253 working official websites all the 350 blood centers in China, and the mean overall score of websites was 24.7 out of 42. 79.1% websites were rated as fair (50–75% of maximum), 5.5% as good (≥75% of maximum) and 15.4% as poor(25–50% of maximum;). Websites got very low sub-scores in information quality (mean = 3.8; range 1–8; maximum = 9) and interactive services (3.3; 0–10; 10). Higher proportions of provincial (vs. regional) blood centers and economically developed (vs. developing) blood centers had official websites (p = 0.044 and p = 0.001; respectively) with better overall quality (p<0.001 and p <0.01) and better sub-scores (in all of the four sections and in technical aspects and information quality). Website overall scores was positively correlated with the number of people served by each blood center (p< 0.001) and the donation rate of each province (p = 0.046).ConclusionsThis study suggests there is a need to further develop and improve official websites in China, especially for regional and inland blood centers. The poor information quality and interactive services provided by these websites is of particular concern, given the challenges in blood donor counselling and recruitment.

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“…Direct marketing: it was explored the prospects of using mobile applications in the blood service (Yuan et al, 2016), tele-recruitment to attract donors (Agrawal and Tiwari, 2014), using WhatsApp to communicate with donors (Rodrigues et al, 2018), e-mail messages (Bachegowda et al, 2017), thank Health Economics and Management Review, 2020, Issue 1 27 http://armgpublishing.sumdu.edu.ua/journals/hem you text message (Moussaoui et al, 2019), the role of SMS messages to novice donors (Gemelli et al, 2018), the effectiveness of letters and reminders over the phone (Hashemi et al, 2019), the best ways to use telemarketing, the Internet, e-mail, social media, text messaging, education, and motivating donors to retain them.…”

Section: Figure 1 Number Of Publications By Yearmentioning

confidence: 99%

Analysis Of The Marketing Activities In The Blood Service: Bibliometric Analysis

Khomenko

Saher

Polcyn

2020

HEM

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This paper summarizes the arguments and counterarguments within the scientific discussion on the marketing activities of blood service for over the last 20 years. The main purpose of the research is to understand the content and characteristics of existing research in the field of marketing in blood service to determine the direction of future research for both scientists and practitioners. Systematization of the literary sources and approaches for solving the problem of marketing in blood service indicates that a large amount of research in the field of marketing activities of blood service for the last 20 years requires a synthesis of existing research. The relevance of this scientific problem decision is that one of the criteria for the health level of the country’s population is the availability of a sufficient number of blood donors (Global, 2017). Moreover, marketing activities of blood service allow to attract and retain the required number of donors and receive from them a sufficient amount of blood and its components. Investigation of the topic of the marketing activities in the blood service in the paper is carried out in the following logical sequence: it was determined the influence of authors, journals, and articles about marketing in the blood service, studied and identified marketing clusters in the blood service, conducted the content analysis and presented the visualization of scientific literature on marketing activities in the blood service. Methodological tools of the research methods were 2000-2019 years. The object of research is 262 relevant articles published in 25 journals over the period 2000–2019 because, namely, they explain the essence of marketing activity in blood service facilities. The paper presents empirical analysis publications on marketing in the blood service during the last 20 years, which showed that the most influential journals were Transfusion, Vox Sanguinis, and Transfusion Medicine Reviews. The most famous authors are Wakefield M.A., Gillespie T.W., Glynn S.A., Lemmens K.P.H., Bednall T.C., Sojka B.N., Masser B.M. The classification literature on marketing in the blood service is presented in the areas of recruitment and retention strategies, influence, and incentives for planned behavior, decision-making on donation. Each five-year plan covers research in the following areas: understanding donor behavior to develop engagement and use strategies, finding ways to recruit new donors, marketing tools to work with donors, focusing on donor retention, and using modern marketing communication tools. The research empirically confirms and theoretically proves that it is advisable to focus on the introduction of the most modern tools of marketing communications (messengers, mobile applications, ringtones on mobile phones, social networks) in combination with traditional (radio, brochures, videos, SMS messages, motivational interviews, and loyalty programs). It is also recommended to pay attention to average when building the loyalty of existing donors to increase the amount of blood donated by more donors and improve the quality of donors and blood safety. The results of the research can be useful for blood services and companies who promote unpaid voluntary donation. Keywords: blood donor, blood service, marketing, marketing activities, motivation, promotion, recruitment, retention.

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Blood donation mobile applications: are donors ready?

Abstract: In a metropolitan area, donors are very receptive to using a mobile app to manage their donations.

Cited by 30 publications

References 18 publications

Can inactive blood donors be re‐recruited? A stratified randomised pilot study

Can inactive blood donors be re‐recruited? A stratified randomised pilot study

The official websites of blood centers in China: A nationwide cross-sectional study

Analysis Of The Marketing Activities In The Blood Service: Bibliometric Analysis

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