SummaryThe translational sciences aim to transfer results from basic research to the treatment of animals or patients. One of the approaches that could be utilized to achieve this goal is the in vitro-in vivo extrapolation (IVIVE) concepts of PK and PD mechanistic modeling and simulation to highlight the importance of assessing drug effect and safety in the preliminary phases of the drug development process. the IVIVe application approach necessitates the provision of three data sets: 1) drug related (ADMe processes and activity), 2) system data (describing population and variability of the chosen parameters), and 3) simulated trial design (Rostami-Hodjegan and tucker, 2007). the IVIVe methodology is a robust evaluation tool that assesses inter-individual variability based on the virtual population characteristics in the population study group.to assess the application value of the described approach, quinidine was selected as the model drug in the virtual study described here. the study endpoints covered plasma concentration of the parent compound and its main metabolite, 3-OH quinidine, from the pharmacokinetic side. either Qtc interval or the drug triggered change as compared to the baseline (ΔQT/ ΔQTc) were used as the pharmacodynamic effect descriptors. this pharmacodynamic effect dictates that drug cardiac safety should be regarded as a pivotal focal point of this study. Preclinical studies routinely use in vitro approaches to assess cardiac safety; however, non-rodent species (e.g., dogs, monkeys) are commonly used in the assessment procedure. this study proposes a novel concept based on a combination of mechanistic PBPK/PD modeling and simulation to predict the cardiac effects of drugs and thus help to incorporate the 3Rs concept