We consider the blow-up solutions for the Gross-Pitaveskii equation modeling the attractive Boes-Einstein condensate. First, a new variational characteristic is established by computing the best constant of a generalized Gagliardo-Nirenberg inequality. Then, a lower bound on blow-up rate and a new concentration phenomenon of blow-up solutions are obtained in the
L
2
{L}^{2}
supercritical case. Finally, in the
L
2
{L}^{2}
critical case, a delicate limit of blow-up solutions is analyzed.