“…Innovation is a central aspect of being an entrepreneur or entrepreneurial (Covin & Slevin, 1991; Schumpeter, 1947). This association suggests that conveying innovativeness should be rewarded in entrepreneurship, and in many cases, it is (e.g., Pan et al, 2020; Parhankangas & Ehrlich, 2014; Wales, Cox, Lortie, & Sproul, 2019). Crowdfunding, in particular, is positioned as a new form of entrepreneurial finance designed to bridge “the funding gap that plagues small, innovative firms” (Hervé & Schwienbacher, 2018, p. 1515), and crowdfunding backers are thought to expect such novelty of these ventures (Davis et al, 2017; Taeuscher et al, 2020).…”