“…This study employs the partial least squares (PLS) method through structural equation modelling (SEM) to analyse the associations among constructs and the predictive capability of the research model (Adeleke et al, 2015; Alam et al, 2020). The PLS technique is particularly advantageous when the theory is not well‐established (Alam et al, 2021), and the variables or measurements do not conform to a well‐defined measurement model (Masroor, Alam, Adnan, & Jahan, 2020) or a specific distribution (Fornell & Bookstein, 1982). Given that PLS‐SEM is more suited to exploratory research than confirmatory research (Hair, Risher, et al, 2019; Nitzl, 2016), it is utilised in this study to ascertain the connection between the latent variables and their indicators (Masroor, Alam, Hossain, & Misbauddin, 2020; Sarstedt et al, 2021).…”