Blusukan and Personal Branding of Regional Head Election Candidates in Solo City

Abstract

Blusukan is one of the campaign methods that can influence voters' voices. Interpersonal communication built between candidates and the community can lead to positive personal branding. Therefore the regional head election campaign to elect Solo mayor and deputy mayor through blusukan was very effective in influencing potential voters. The purpose of this study is to find out how the process of forming personal branding through blusukan and to find out the interaction patterns that are built in it carried out by FX Hadi Rudyatmo pairs. This research uses a qualitative descriptive research method. The object of research is the candidates for the Solo City Election in 2015-2020, especially on FX. Hadi Rudyatmo. The candidate's FX. Hadi Rudyatmo was chosen as the object of the study because during his candidacy for mayor or deputy mayor, three consecutive periods were chosen. The results of the research shows, the campaign was blusukan carried out by FX candidates. Hadi Rudyatmo uses the approach Seven Si (communication, coordination, solutions, socialization, realization, correction and evaluation), while the interaction pattern is built when blusukan using Javanese cultural identity, namely language and clothing.

Analysis of Gibran Teguh's Online Blusukan Campaign Strategy at The 2020 Solo Elections

“…In Indonesia, a campaign strategy that is seen as effective in attracting votes from prospective voters is that the regional head candidate pair conducts blusukan (Gama, et al, 2019). Blusukan etymologically comes from the Javanese language, blusuk which means to enter.…”

“…The campaign is carried out to increase the popularity and electability of political figures. (Gama, et al, 2019). All forms of political messages are communicated to the public who will cast their ballots or voters through various media, such as mass media or even new media (Gama, et al, 2019).…”

“…(Gama, et al, 2019). All forms of political messages are communicated to the public who will cast their ballots or voters through various media, such as mass media or even new media (Gama, et al, 2019). One type of campaign technique commonly used by political figures is blusukan.…”