“…The analysis involved a close reading of field notes, pamphlets, and webpages, with the goal of identifying all figures invoked to speak on behalf of the organization of Faith Pregnancy Center. Following Castor and Saludadez’s (see Bencherki et al, 2020) ventriloquial analysis process, we identified several interactions that surfaced across the data and the markers, or figures, that continually shaped, upheld, and mobilized Faith Pregnancy Center’s organizational presence. Through this process, we found that authority figures were marked by medical knowledge and procedure (references to “medical director,” “board certified,” “Commitment to Care,” and research studies reinforcing medical credibility—“The research is clear”); religion (evocation of “God” and biblical passages); educational/philanthropic appeal (references to “free” classes, resources, and community partnership—“Faith will be available to serve and assist you ...”); and what Castor and Saludadez identify as collectives (the use of we —“ We offer ...”, “ We are here ...”).…”