Bodies in alliance: rethinking cultural and economic logics of social media celebrity constitution in Turkey’s new media ecosystem

Kaymas, Serhat; Yakin, Orhun

doi:10.1080/19392397.2019.1587306

Cited by 5 publications

(1 citation statement)

References 23 publications

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“…Social media or social networks like Facebook, Twitter and Instagram ought to be seen as a global marketplace where self could be marketed as commodity. Furthermore, they argue that the success formula for micro-celebrities usually revolves around a promise of authenticity (Franssen, 2019;Ingleton & York, 2019;Kalika & Ferrucci, 2019;Kaymas & Yakin, 2019;Marshall et al, 2015;Mohamad & Hassim, 2019).…”

Section: Introductionmentioning

confidence: 99%

Manufacturing Authenticity: The Rise of Indonesian Micro-Celebrities on Instagram

Rahmawati

2021

JTM

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<em><span>This paper interrogates the way in which Instagram, as one of the most famous micro-blogging participatory online media in the world, creates the production, consumption and articulation of the so-called micro-celebrity. The concept of micro-celebrity has been expanded to unearth the phenomenon of someone who has gained massive online popularity and followers based on their online-persona. Despite its burgeoning prominence, there is a lacuna of research addressing the emergence of micro-celebrities in Indonesia and the way in which Instagram facilitates such trajectories. This paper focuses on Instagram and how this platform helps to build celebrity online persona by examining what and how discourses have been embodied and reproduced by local (Indonesia) micro-celebrities. Using multimodal discourse analysis, this paper concludes that both discourses of authenticity and ordinariness are mostly prevailing in both Dian Pelangi and Arief Muhammad’s Instagram accounts. Dian Pelangi and Arief Muhammad’s rise to fame through online platform such as Instagram confirmed the digital myth that the Internet is the place of meritocracy where everyone can thrive without acknowledging the structural inequality toward those who lack in access or knowledge in achieving the same level of success.</span></em>

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