Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses

Visentin, Marco; Tuan, Annamaria

doi:10.1016/j.jretconser.2020.102359

Cited by 15 publications

(31 citation statements)

References 75 publications

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“…In a similar vein, Kim (2019), in an apparel ecommerce context, noted the moderating role of need for cognition for the effects the concreteness of verbal/visual stimuli in both imaginary and discursive processing. Further, Visentin and Tuan (2021) found the superiority of visual cues on the bellyband (the paper wrapping of books). However, differences in the need for affect and the effect on purchasing behavior were not supported.…”

Section: Discussionmentioning

confidence: 99%

The Impact of Product Tagging on Trust and Purchase Intention: A cross-cultural perspective in visual e-commerce

Broeder

Schouten

2022

CBR

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The present study aims to examine the opportunity of in-app shopping, more specifically, analyzing the influence of product tags and cultural background on consumers’ trust and purchase intention. For this purpose, a comparison was made between European and South American female consumers from two cultures: the Netherlands and Paraguay. A total of 225 subjects, 143 from the Dutch background and 82 from the Paraguayan background, participated in an experimental survey where they judged an Instagram product page (product tag: present vs. absent). The analysis of the results revealed that the Paraguayans had higher purchase intentions than the Dutch. Additionally, the presence of a text appeal in the visual product presentation had a direct positive effect on consumers’ purchase intentions and perceived trust in the shopping environment, for both the Dutch and Paraguayan cultural groups. In virtual web shops, perceiving trust is a decisive point for purchase intentions. This study contributes to the fast-growing investigations on social media effectiveness and visual marketing as an informative and persuasive tool. The findings pinpoint the synergic value of visual and textual cues of product presentation online in the atmospheric trust of in-app shopping.

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Section: Discussionmentioning

confidence: 99%

The Impact of Product Tagging on Trust and Purchase Intention: A cross-cultural perspective in visual e-commerce

Broeder

Schouten

2022

CBR

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“…Field experiment seems an effective way to track someone's behavior and its later analysis can yield useful conclusions. In the selected papers there was an observational experiment in book shops (Visentin & Tuan, 2021), there was an eye-tracking experiment (Gudinavičius & Šuminas, 2017), there was an experiment which followed the customers' behavior after changing the in-store environment (smell) (Doucé et al, 2013). An interesting study measured the heart rate and flow of test subjects while they were reading.…”

Section: Empirical Methods Used On Primary Sourcesmentioning

confidence: 99%

Book Consumption Literature : Literature Review on the Subject of the Behavior of Book Consumers

Légrádi¹,

Szabó²

2023

Társadalom – Gazdaság – Természet: Szinergiák a Fenntartható Fejlődésben (Konferenciakötet)

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The sales numbers of printed books are on the decline for many years in Hungary. Similar trends can be observed globally. Exploring the background behind the changing book consumption behavior might provide leverage for turning these trends back to a sustainable book market. This literature review is the first publication of a research on book-consumption which aims to outline the current status of academic discussion about consumer habits, motivation and purchase decisions of book consumers. The review defines the position of book consumption research in book and reading related literature. The theorethical framework lists the main consumption concepts applicable for buying and reading books and shows the relative gap in Hungarian research on this field. The segment for the focus on the empirical research is detailed by the Consumption, Purchase, Product and Publishing Industry-related publications from the previous years. The Methodology part explores the methods used by the reviewed articles. Final conclusions will give ideas for the future research and aims to outline the so far unrevealed territories of book consumption research.

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“…The shopping experience is influenced by several factors in a store, among which psychological, social and sensory cues have a relevant influence (Michon et al, 2005;Visentin and Tuan, 2021). All atmospheric elements are key to emotional states and customer satisfaction in the retail environment (Puccinelli et al, 2009).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…However, in retail environments customer experiences may vary according to rational, emotional, sensorial, and physical involvement, being an interplay between individual expectations and the interactions with the retail and the brand (Verhoef et al, 2009;Guiry et al, 2006). Consumers develop various impressions of their in-store experiences by assessing their array of intrinsic cues (e.g., texture, aroma) and extrinsic cues (e.g., price, brand name, packaging) (Visentin and Tuan, 2021). In addition, patrons often interact more effectively with physically attractive service providers, leading to higher consumer satisfaction and stronger purchase intentions (Ahearne et al, 1999;Soderlund and Julander, 2009).…”

Section: The Influence Of Identity On Self-satisfaction In Shoppingmentioning

confidence: 99%

“…This, in turn, impacts the individual evaluation of products (Chebat and Michon, 2003;Morrin and Ratneshwar, 2003) as well as the recreational dimension of the shopping experience (Baker et al, 2002;Guiry et al, 2006). However, the in-store shopping experience is influenced by different cognitive and affective cues (Grewal and Roggeveen, 2020;Manthiou et al, 2020;Puccinelli et al, 2019;Visentin and Tuan, 2021).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Tell me a story about yourself: The words of shopping experience and self-satisfaction

Petruzzellis

Colladon

Visentin

et al. 2021

Journal of Retailing and Consumer Services

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In this paper we investigate the verbal expression of shopping experience obtained by a sample of customers asked to freely verbalize how they felt when entering a store. Using novel tools of Text Mining and Social Network Analysis, we analyzed the interviews to understand the connection between the emotions aroused during the shopping experience, satisfaction and the way participants link these concepts to self-satisfaction and self-identity. The results show a prominent role of emotions in the discourse about the shopping experience before purchasing and an inward-looking connection to the self. Our results also suggest that modern retail environment should enhance the hedonic shopping experience in terms of fun, fantasy, moods, and emotions.

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Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses

Cited by 15 publications

References 75 publications

The Impact of Product Tagging on Trust and Purchase Intention: A cross-cultural perspective in visual e-commerce

The Impact of Product Tagging on Trust and Purchase Intention: A cross-cultural perspective in visual e-commerce

Book Consumption Literature : Literature Review on the Subject of the Behavior of Book Consumers

Tell me a story about yourself: The words of shopping experience and self-satisfaction

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