2018
DOI: 10.33182/tmj.v6i1.379
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Book review

Abstract: Robert L. Williams and Helena A. Williams, Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies. New York, NY, Palgrave MacMillan, 2017, 256 pp, ISBN: 978-1-137-39431-6.Vintage Marketing Differentiation by Robert and Helena Williams is a historical analysis of the origins of the Marketing and Branding strategies used by organizations throughout the world. The book examines the origins of marketing and branding strategies that were used for over 100 years. Many of the Marketing an… Show more

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“…A recently proposed hypothesis, the thermal mismatch hypothesis ( 7 ), suggests that infectious disease outbreaks are likely to occur at temperatures where the performance gap between pathogens and their hosts is greatest. Because parasites generally have broader thermal performance breadths than hosts ( 8, 9 ), and both hosts and parasites might be locally adapted to climatic conditions in their ranges and limited by extreme conditions, the hypothesis posits that hosts adapted to cooler climates should be especially susceptible to disease under unusually warm conditions, and vice versa (Fig. 1).…”
Section: Figmentioning
confidence: 99%
“…A recently proposed hypothesis, the thermal mismatch hypothesis ( 7 ), suggests that infectious disease outbreaks are likely to occur at temperatures where the performance gap between pathogens and their hosts is greatest. Because parasites generally have broader thermal performance breadths than hosts ( 8, 9 ), and both hosts and parasites might be locally adapted to climatic conditions in their ranges and limited by extreme conditions, the hypothesis posits that hosts adapted to cooler climates should be especially susceptible to disease under unusually warm conditions, and vice versa (Fig. 1).…”
Section: Figmentioning
confidence: 99%